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Bachelor of Mass Media in Advertising (BMM Advertising) Practice Test: Brand Building
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Avg score: 62% • Most missed: “Odomos was promoted initially for Indoor and later for outdoors. This reposition…”

A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers.

The 4 elements of branding are: A strong brand identity, brand image, brand culture, and brand personality. 
Smartly using these four components increases brand trust, loyalty, and awareness.

Bachelor of Mass Media in Advertising (BMM Advertising) Practice Test: Brand Building
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25 Questions

1. Under powergrid choose the eroding brand
2. Brand positioning of Tide - Tide hai tho white hai
3. Kissan Pichkoo, A squeeze bottle for ketchup, Byjus 1-3 years are added functional benefits, the brand is in a position to attract new customers. This is ______ of line extension
4. It is one of the strategies of brand extension
5. Nestle Kit Kat, Cadbury Dairy Milk, Sony PlayStation or Polo by Ralph Lauren are examples of
6. The brand’s __________is dictated by the past actions of product developers.
7. Which one from the below is not a brand-related characteristic of brand personality.
8. Brand strength comes from a combination of Differentiation and ____
9. Which imperative used to create a mechanism for implementing a common coordinated brand strategy across all business.
10. Milk maid repositioned itself from dairy whitener to
11. As per the perceptual Map it is Cars that are expensive & sporty
12. Select the correct brand for the brand building block-. Pressure to invest elsewhere-The sins of complacency and greed
13. McDonalds with Coca-Cola is an example of ____ type of co-branding.
14. Sunfeast Farmlite digestive biscuits made from Aashirvaad atta is _____ strategy.
15. Dominant Cell phone brand in the mind of customer while mentioning the product category in the brand awareness pyramid is
16. Which company created baby shampoo for mothers as a part of their repositioning strategy to get new customers
17. _________may include different brands, or a single family brand or individual brand that has been line extended for example FOGG makes a variety of different deodorants products, varying in fragrance sizes, etc.
18. A brand that showcases a daring, imaginative and high spirited personality.
19. As per the third level of Brand loyalty pyramid ,They are satisfied buyers with switching cost . This group is called
20. Which brand repositioned themselves from a beauty soap to ' Germ Kill' soap ?
21. The major cause of brands losing their credibility and the identity is due to ............-
22. Despite this massive set back, they kept the cord live with their consumers. A series of videos with hashtags WEMISSYOUTOO were launched by the well known brand
23. The brand product matrix can be defined as a graphical representation of all the brands and products sold by an:
24. Brand ___________ is when a company changes a brand's status in the marketplace
25. Functional benefits can be related to

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