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When Amazon.com asks visitors to its Internet site to create wish lists and then invites them to send the lists to people who may be planning on buying them a present soon, it is relying on Web-based interactions to help it learn about its customers.

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When Amazon.com asks visitors to its Internet site to create wish lists and then invites them to send the lists to people who may be planning on buying them a present soon, it is relying on Web-based interactions to help it learn about its customers.





 
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