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Procter & Gamble markets several different brands of laundry detergent, such as Tide, ERA, Gain, and Dreft, each targeting a different market segment. This is an example of concentrated targeting.

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Procter & Gamble markets several different brands of laundry detergent, such as Tide, ERA, Gain, and Dreft, each targeting a different market segment. This is an example of concentrated targeting.





 
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