An interactive marketing system which uses one or more advertising media to effect a measurable response and /or transactions at any location is called.

Retail management is about helping customers find products in your store. It includes everything from increasing your customer pool to how products are presented, and how you fulfill a customer's needs.

A retail manager is the person ultimately responsible for the day-to-day operations of a retail store. All employees working in the store report to the retail/store manager. 

Retail management topics include: The management of retail businesses, including sales, marketing, supply chain management, and customer service