Which term refers to a physical store or shop, in contrast with an online store?

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Black Friday dates back to the 1950s US but the phrase is even older. Apparently, it was first used in 1869, when the US gold market crashed. It then became a retail sales term, with being “in the red” meaning poor sales and being 'in the black' meaning good sales.
 


Which term refers to a physical store or shop, in contrast with an online store?