All living organisms reproduce. but what exactly is reproduction? Well, its how a new generation comes into being. Flowering plants need to produce seeds in order to be able to make new plants. We often think of flowers as being beautiful to look at, but they actually play an essential role in the reproduction of most plants. They attract insects who pollinate them. They then produce fruits which contain seeds. Dispersal then takes place as the seeds are spread away from the plant. Some of the seeds will then germinate and become plants themselves.