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Deirdre is shopping at the mall with her five-year-old daughter. She decides to treat her daughter to a small toy. They browse the aisles of a toy store and come across two dolls. Both dolls are essentially the same in appearance, except Doll B is $5 more than Doll A. Deirdre ends up buying the more expensive doll because her daughter loves the designs on the box it comes in. This scenario illustrates

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Deirdre is shopping at the mall with her five-year-old daughter. She decides to treat her daughter to a small toy. They browse the aisles of a toy store and come across two dolls. Both dolls are essentially the same in appearance, except Doll B is $5 more than Doll A. Deirdre ends up buying the more expensive doll because her daughter loves the designs on the box it comes in. This scenario illustrates






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