As we have notices - many banks are now entering intoInsurance business. Why are Banks entering into thissector - particularly when many insurance companies arealready there in India?(1) By providing insurance products - banks are earningadditional revenue in terms of fee/commission.(2) Banks with their huge customer base are leveragingon their existing relationship to convert customers intopolicyholders.(3) With increase of health-related problems - everybodywants an insurance cover - no matter how big or small itis. Banks are coming up with many attractive offers - which are also affordable.