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We can say that a -¦-¦-¦. has three characteristics. (1) It is a source of competitive advantage in that it makes a significant contribution to perceived customer benefits; (2) It has application in a wide variety of markets - and (3) It is difficult for competitors to imitate.

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We can say that a -¦-¦-¦. has three characteristics. (1) It is a source of competitive advantage in that it makes a significant contribution to perceived customer benefits; (2) It has application in a wide variety of markets - and (3) It is difficult for competitors to imitate.






 
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