Advertising
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Avg score: 76% • Most missed: “Content advertising”
Advertising
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25 Questions

1. Ads on the interior and exterior of busses - subways - and taxis.

2. What kinds of ads resonate more?

3. Showing the ad copy to a panel of consumers and having them rate how they liked it - how much it drew their attention - and how attractive they thought it was.

4. The greater size of an ad illustration...

5. What are the types of headlines?

6. Sales promotions that offer a discounted price to the consumer - which encourage trial.

7. The theoretical core of marketing - any transaction in which one person or organization trades something of value with someone else

8. The manufacturer provides the complete ads & shares the cost of the advertising time or space

9. Studies such as controlled experiments and consumer purchase tests.

10. Ads placed in locations that attract a specific target audience - such as airports - doctors offices - health clubs - theaters - etc.

11. Questions such as "What ads do you remember watching yesterday?" is asked of respondents without any prompting to determine whether they saw or heard advertising messages.

12. Ads that state the position of a company on an issue.

13. Is the products ability to satisfy both functional needs & symbolic wants

14. Advertising used to reinforce previous knowledge of a product.

15. Persuade the customer

16. Which serves several countries - usually without any change content - have been limited to newspapers & magazines

17. Tests conducted after an ad has been shown to determine if it accomplished its intended message.

18. Elements of an advertising message

19. Where consumers apply their skill or analytical or creative thinking to try to win prizes.

20. Form - task - possession - time - place utility

21. Transform consumption experience

22. A positive bonus is promised rather than the removal or reduction of some negative situation. The 3 positively originated motives- sensory gratification - intellectual stimulation - & social approval

23. Tool used to encourage and reward repeat purchases by acknowledging each purchase made by a consumer and offering a premium as purchases accumulate.

24. The more frequently a product is purchased - the less repetition is required.

25. A discount on each case ordered during a specific time period.

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