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Consumer Behavior
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Consumer Behavior
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25 Questions

1. Marketing messages and promotional materials that appear to come from independent parties - although they are sent by marketers

2. The placement of ads in the specific media read - viewed - or heard by each targeted audience - based on consumer profile

3. The process by which we recover information from long-term storage

4. Born between 1965-1979 - post baby boomer segment

5. Unethical marketing directed to groups that are especially vulnerable to undue influence by advertising - such as children and persons of lesser education

6. A situation in which a large - costly - or high first request that is probably refused is followed by a second - more realistic - less costly request

7. A theory that suggest the memory of a negative cue simply decays faster than the message itself - leaving behind the primary message content

8. Making the same response to a slightly different stimuli

9. Messages that can be customized and addressed to various receivers. different receivers can get varied renderings of the same basic message

10. Psychographic/demographic descriptions of the audience of a specific medium

11. When consumers recode what they have already encoded to include largest amounts of information

12. An evaluation of how the order that advertisements are viewed affects how consumers respond to them; for example - TV commercials shown in the middle of a sequence are recalled less than those at the beginning or end

13. Designing - packageing - pricing - advertising - and distributing products in such a way that negative consequences to consumers - employees - and society in general are avoided

14. A process that includes imparting to children and other family members the basic values and modes of behavior consistent with the culture

15. A more dynamic communication technology - sometimes called alternative or nontraditional media - characterized by addressibility - interactivity - and response measurability

16. A component of the functional approach to attitude-change theory that suggest that consumers have a strong need to know and understand the people and products with which they come into contact

17. Moral rules that apply to consumers - such as the choices to return a used item for a refund - shoplift - and engages in software piracy - as well as the steps the company takes to counter these actions - such as charging restocking fees and lim

18. Uninvoled consumers can be attracted through peripheral advertising cues such as the model or the setting

19. Others behave in response to certain situations (stimuli) and the ensuing results (reinforcement) that occur - and they imitate (model) the positively reinforced behavior when faced with similar situations

20. Used to assess the likelihood of a consumer purchasing a product or behaving in a certain way

21. A promotional theory that proposes that highly involved consumers are best reached through ads that focus on the specific attributes of the product

22. Developed by the US Bureau of the Census - which combines three basic socioeconomic variables: occupation - family income - and educational attainment

23. Focused on the degree of personal relevance that the product or purchase holds for the consumer

24. Theories based on the premise that learning takes place as the result of observable responses to external stimuli

25. Observational research by anthropologists of the behaviors of a small sample of people from a particular society

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