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Consumer Behavior 101 Practice Test: The Family and Its Social Class Standing
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Social class, or socio-economic class (SES), is a term that refers to the groups people are sorted into in society, and the characteristics that are less likely to change, such as the traits, behaviors, knowledge, and lifestyle that one is socialized into by one's family. Social class is determined by education, income, and occupation levels. It can also reflect unequal access to rights, resources, and power in society.  Social class is more important in determining a family's characteristics because socioeconomic levels better define what circles a family is part of. For example, poor... Show more
Consumer Behavior 101 Practice Test: The Family and Its Social Class Standing
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25 Questions

1. According to social comparison theory, individuals normally compare their own material possessions with those owned by others in order to determine their relative social standing.
2. Lower-middle-class consumers' affinity for ________ makes them prime targets for licensed goods.
3. Social-class membership serves consumers as a framework or reference for the development of their attitudes and behavior and provides a natural basis for market segmentation for many products and services.
4. Marketers frequently target parents looking for assistance in the task of socializing their children.
5. ________ involves the transfer of product loyalties or brand preferences from one generation to another.
6. Downscale consumers are more brand loyal than upscale consumers because ________.
7. The classic Horatio Alger tale of a penniless young orphan who managed to achieve great success in business and in life is an example of ________.
8. Defining the middle class in the U.S. has always been a challenge. What has been adding to the challenge in recent years?
9. Which of the following social class strata are typically conspicuous users of new wealth?
10. The underlying sociodemographic forces that have typically driven the need for an expanded FLC model include ________.
11. Over the past several decades, as a result of families having fewer children, there has been a trend toward children playing a more active role in the family decision-making process.
12. Streamline Luggage Company markets its roll-aboard suitcases to international executives and businesspeople that travel regularly. This is an example of segmenting based on ________.
13. Which of the following class strata view work as means to buy"enjoyment? "
14. All households are families.
15. The ________ stage of the basic family unit occurs with the death of one spouse.
16. ________ is defined as the process by which children acquire the skills, knowledge, attitudes, and experiences necessary to function as consumers.
17. Individuals with more purchasing power or a greater ability to make purchases have more status.
18. During the ________ stage of the traditional family life cycle, married couples tend to be most comfortable financially.
19. In the ________ stage of the traditional family life cycle, single young individuals have established households apart from their parents.
20. Traditionally, ________ is defined as two or more people related by blood, marriage, or adoption who reside together.
21. Which of the following is true of social class as it relates to saving, spending, and credit?
22. In the subjective measurement approach to social classification, most respondents have a tendency to classify themselves in the ________ class.
23. Ken and Kira recently married and do not currently have any children. They both work and are conscientiously saving their money so that they can go on a cruise next summer. Ken and Kira are best described as being at the ________ stage of the traditional family life cycle.
24. Because of divorce, separation, and out-of-wedlock births, there has been a rapid increase in the number of ________ households in the U.S.
25. Age and religion are especially important as a means of locating concentrations of consumers with specific social-class membership.

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