Market Research
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Market Research
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25 Questions

1. Bipolar adjectives that seek to measure object on multiple attributes that may be used to describe the object.

2. Gives the respondent a strong cue or expectation as to how to answer

3. Research that allows the statement of cause and effect relationships among data or events.

4. Buried in its wording elements that make reference to universal beliefs or rules of behavior

5. The respondents are instructed to respond in their own words and the response depends on a topic

6. A study that includes every member of a population of interest; nearly impossible to achieve.

7. A condition whereby all possible groupings of units or data have been included for consideration.

8. Pertains to the sequencing of questions or blocks of questions - including any instructions - on the questionnaire

9. The sample frame is divided into groups called clusters - each of which must be considered very similar to the others. The researcher can then randomly select a few clusters and perform a census of each one (one stage). Alternatively - the research

10. Behavioral core - causal data

11. The process of organizing data into structures and applying assessment techniques to the structures to test hypotheses.

12. Scales that offer on two alternatives; true-false; yes-no.

13. A sampling process where each sample units has a known chance of being selected.

14. Research useful for identifying - determining - and describing existing characteristics of a subject matter.

15. Transactions

16. Instead of directly quizzing the respondent - the question can be couched in terms of a third person who is similar to the respondent

17. A condition whereby units of observation may exist in one and only one grouping.

18. Really two different questions posed in one question

19. Selecting subject based upon specific ratios of characteristics among sample members.

20. Who - What - Where - Where - Why - and How questions.

21. A measurement process whereby possible answers are predetermined.

22. Systematic gathering of information from a sample of respondents to gain inferences of a population of interest.

23. Individual difference variables - geo-demographics

24. Statements or questions used to let the respondent know that changes in question topic or format are forthcoming

25. The desired perception that a company wants to be associated with its target market relative to competing brands.

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