Marketing Basics
Fast practice, instant feedback. Timer auto-submits when time’s up.
Avg score: 40% • Most missed: “A method of predicting sales based on finding a relationship between past sales …”
Marketing Basics
Time left 00:00
25 Questions

1. Which treats alternative products divisions - or strategic buisness units as though they were stock investments - to be bought and sold using financial criteria

2. A situation in which an increase or a decrease in price will not significantly affect demand for the product

3. A pricing tactic in which a firm adds a standard shipping charge to the price for all customers regardless the location

4. A pattern of repeat product purchases - accompanied by an underlying positive attitude toward the brand - which is based on the belief that the brand makes products superior to its competition

5. A two step process of naming brand product markets and segmenting these broad products markets in order to select target markets and develop suitable marketing mixes

6. A good or service for which consumers spend considerable time and effort gathering information and comparing alternatives before making a purchase

7. The actual interaction between the customer and the service provider

8. When a percentage change in price results in a larger percentage change in the quantity demanded

9. An aggregating process - clustering people with similar needs into a "market segment"

10. Pricing a new product low for a limited period of time to lower the risk for a customer

11. The value of something that is given up to obtain something else

12. The value that customers give up - or exchange - to obtain a desired product

13. The firm that sets prices first in a industry; other major firms in the industry follow the leader by standing in line

14. Refers to the generation born immediately following the baby boom - from 1965-1977

15. Learning that occurs as the result of rewards of punishments

16. Government payments made to protect domestic businesses or to reimburse them when they must price at or below cost to make a sale. the subsidy can be a cash payment or tax relief

17. The cost of production (raw and processed materials - parts - and labor) that are tried to - and vary depending on - the number of units produced

18. Number of babies born per 1000 people fluctuated greatly in last 65 years

19. A manager who is responsible for developing and implementing the marketing plan for all the brands and products within a product category

20. An agreement in which one firm sells another firm the right to use a brand name for a specific purpose and for a specific period of time

21. The strategy of selling products at unreasonably low prices to drive competitors out of business

22. A new product that copies with slight modification the design of an original product

23. The overall rank or social standing of groups of people within society according to the value assigned to such factors as family background - education - occupation - and income

24. Products of the fishing - lumber - agricultural - and mining industries that organizational customers purchase to use in their finished products

25. The pricing strategy of setting prices below cost to attract customers into a store

⚡ Recently practiced quizzes in this topic
Live quiz activity
FBLA Business Calculations DSST Introduction to Business Exam Practice Test 1 Financial Statements Small Business Management FBLA Insurance and Risk Management Logistics Vocab Business Foundations Review Business Analyst DSST Introduction to Business Exam Practice Test 3 DSST Introduction to Business Exam Practice Test 2
 
❤ If you liked Fatskills, consider supporting us by checking out The Life Manuals You Never Got.

🌈  Our mission is to help improve your scores in any subject and exam withonline quizzes, practice tests, study guides, & advice for students. Since 2018.
About | Explore | User Guide | Topics | Subjects | Doubt Solver | Career Aptitude Test | Answers | Free Tools | OSHA Basics Quiz | What Should We Know?
Privacy | Terms |
Without work one finishes nothing. - Ralph Waldo Emerson
© 2026 Fatskills.com

All trademarks, logos and brand names are the property of their respective owners. All company, product and service names used in this website are for identification purposes only. Use of these names, trademarks and brands does not imply endorsement.