Marketing Mix
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Marketing Mix
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25 Questions

1. The process of finding small but profitable market segments and designing or finding products for them

2. A brand that has exclusive protection for both its brand name and and its design

3. Distribution that puts products into as many retail outlets as possible

4. Manages the flow of finished products and information to business buyers and ultimately to consumers like you and me

5. Businesses selling to consumers; Business-to-Consumer Market

6. A name - symbol - or other device identifying a product; it is officially registered with the U.S. government and its use is legally restricted to its owner

7. Adding value to products by having them where people want them

8. A long-lasting product that can be used and depreciated for many years

9. Doing whatever is necessary to transfer ownership from one party to another - including providing credit - delivery - installation - etc.

10. All the individuals and organizations that want goods and services to use in producing other goods and services or to sell - rent - or supply goods to others

11. An item priced at or below cost to draw customers into a store

12. Strategy in which a new product is priced high to make optimum profit while there is little competition

13. Involve sales promotional arrangements between one or more retailers or manufacturers and combine their resources to do a promotion that creates additional sales for each partner

14. All the linked activities various organizations must perform to move goods and services from the source of raw materials to ultimate consumers

15. The degree of brand loyalty in which a customer is aware that a brand exists and views the brand as an alternative purchase if their preferred brand is unavailable

16. Distribution that sends products to only a preferred group of retailers in an area

17. A marketing intermediary that sells to other organizations

18. A way of analyzing the business to identify its Strengths - Weaknesses - Opportunities and Threats

19. A pricing strategy based on what all the other companies are doing

20. Packaging that is used by companies to promote social and political causes.

21. The want-satisfying ability - or value - that organizations add to goods or services by making them more useful or accessible to consumers than they were before. the six kinds are form - time - place - possession - information - and service

22. Directs heavy advertising and sales promotion efforts toward consumers

23. Without charge for delivery to and placing on board a carrier at a specified point; determines the point at which title for the shipment passes from vendor to purchaser

24. The process used to determine profitability at various levels of sales

25. Relatively inexpensive - frequently purchased items for which buyers exert minimal purchasing effort

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