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Rivalry among existing competitors - threats of new entrants - threat of substitute produts and services - bargaining power of customers - bargaining power of suppliers (cost efficiency is generally not a motive for seeking competitive advantage)

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1. Rivalry among existing competitors - threats of new entrants - threat of substitute produts and services - bargaining power of customers - bargaining power of suppliers (cost efficiency is generally not a motive for seeking competitive advantage)





 
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