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Product And Service Management
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Product And Service Management
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25 Questions

1. Under one product how many sub-products company provides or how many varieties company have for that product

2. The decision a customer makes on the brand - type - model - etc. - to buy.

3. The state of being outmoded or unfashionable. Becoming outdated because of advances in technology. Becoming outdated due to the introduction of new products - processes - and/or technology.

4. A guideline affecting the kinds of goods and services that businesses offer to customers.

5. Marketing element focusing on considerations in getting a selected product in the right place at the right time.

6. A combination - or blend - of marketing communication channels that a business uses to send its messages to consumers (i.e. - advertising - sales promotion - personal selling - and publicity).

7. A name - term - symbol - or design (or combination of them) that identifies a product and distinguishes it from competitors products.

8. The decision a customer reaches on the price s/he is willing to pay for a good or service.

9. The product life cycle stage in which sales peak and then increase at a slower rate or start to decline

10. A guideline regulating the range of prices for goods and services that businesses offer to customers.

11. A type of rivalry between or among businesses that focuses on the use of price to attract scarce customer dollars.

12. Marketing element focusing on considerations in getting a selected product in the right place at the right time

13. A group of related product items.

14. The decision to buy from a certain business.

15. Marketing element referring to selection of the various types of communications that marketers use to inform - persuade - or remind customers of their products.

16. A marketing function needed to communicate information about goods - services - images - and/or ideas to achieve a desired outcome. Marketing element referring to the various types of communications that marketers use to inform - persuade - or remind

17. A career that involves monitoring and developing one or more existing products.

18. A marketing function that involves obtaining - developing - maintaining - and improving a product or service mix in response to market opportunities.

19. The ways in which businesses handle - or manage - their product mixes.

20. A pricing strategy that involves setting prices higher than those of the competition.

21. The particular assortment of goods and services that a business offers to meet the needs of its market(s) and its company goals.

22. An individual who monitors one or more existing products and develops new Products

23. A guideline affecting the kinds of special activities - such as contests and prizes - that businesses use to attract customers and to increase sales.

24. A framework for the promotional activities of a business.

25. A product mix dimension referring to the number of product lines carried by a company.