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Product And Service Management
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Product And Service Management
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25 Questions

1. Services that are offered with a product such as maintenance - delivery - or repair.

2. The decision a customer makes on the brand - type - model - etc. - to buy.

3. The act of communicating information about products - services - images - or ideas tocustomers or clients.

4. The product life cycle stage in which sales rise rapidly

5. A career that involves monitoring and developing one or more existing products.

6. A guideline regulating the range of prices for goods and services that businesses offer to customers.

7. The particular assortment of products that a business offers in order to meet the needs of its markets and its company goals.

8. Goals a company hopes to accomplish through its pricing strategies.

9. A guideline affecting the kinds of goods and services that businesses offer to customers.

10. The particular assortment of goods and services that a business offers to meet the needs of its market(s) and its company goals.

11. A guideline affecting the kinds of special activities - such as contests and prizes - that businesses use to attract customers and to increase sales.

12. The decision to buy from a certain business.

13. A combination - or blend - of marketing communication channels that a business uses to send its messages to consumers (i.e. - advertising - sales promotion - personal selling - and publicity).

14. Under one product how many sub-products company provides or how many varieties company have for that product

15. Marketing element focusing on considerations in getting a selected product in the right place at the right time

16. A framework for the promotional activities of a business.

17. A product mix dimension referring to the number of product lines carried by a company.

18. The state of being outmoded or unfashionable. Becoming outdated because of advances in technology. Becoming outdated due to the introduction of new products - processes - and/or technology.

19. The product life cycle stage in which sales peak and then increase at a slower rate or start to decline

20. Government restrictions on the minimum and/or maximum prices of certain products

21. Each individual good - service - or idea that a business offers for sale.

22. A strategy for making a product appear different from similar products on the market.

23. Marketing element focusing on considerations in getting a selected product in the right place at the right time.

24. A marketing function needed to communicate information about goods - services - images - and/or ideas to achieve a desired outcome. Marketing element referring to the various types of communications that marketers use to inform - persuade - or remind

25. The efforts involved in the creation of a new product. The stage in the creation of a new product in which a working model may be tested - modified - and retested; production costs are estimated and final details of the product are planned - e.g. - l

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