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Product Life Cycle Management
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Product Life Cycle Management
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25 Questions

1. If a firm used name & established over a period of time

2. Drop items from product line

3. Brands certain retailer/distributor owns & sells (e.g. kirkland = costco)

4. Add new lower end items

5. Coordinate mix of product lines within more general product category & who considers new product lines based on client needs

6. Easy to say - spell - read - remember

7. Focus on new product development

8. Add new higher end items

9. Fit to target market - product benefits - customer culture - legal requirements

10. Market all items under same brand name

11. Add new sizes and styles

12. Legal term for bran name/mark - or trade character

13. Agreement between 2 brands to work together to make new product

14. Branded materials become component parts of other branded products (e.g. i7 - i5 processors)

15. Separate unique brand for each product

16. Entire range of products (all of them!)

17. 1) consider other brands in same category of packaging 2) consider packaging material 3) consider environmental impact of package 4) shape? 5) what graphic info should it show?

18. Products not branded & is sold at lowest price possible

19. Downward - upward - two-way

20. Add higher and lower end items

21. Small often isolated department/facility that functions with minimum supervision

22. Covering/container for products

23. Add new items to line

24. When new item eats up sales of existing brand a firm has (e.g. diet coke plus - like diet coke but with vitamins...wtf?)

25. Mature stage

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