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Public Relations: PR Basics
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Public Relations: PR Basics
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25 Questions

1. MBO emphasizes goals and objectives

2. Treating an abstraction as if it exists as a concrete material entity

3. Research that has already been conducted

4. Media that tried to push against restrictions made by the State. Examples: undercover websites in China that get shut down

5. History of the situation - study of who is involved/affected/gathering information about stakeholders

6. Making decisions about program goals and objectives - identifying key publics - setting policies or rules to guide selection of strategies - and determining those strategies

7. People who are unaware of their connections with others due to an issue

8. What percentage of a PR campaign SHOULD be used for research??

9. Immediate - like natural disasters or death - Emerging - like sexual harrassment or crime - and Sustained - rumors or down-sizing - scandals

10. AP (Associated Press) and The United Press International

11. MOR

12. Uses printed word - spoken word - pictures in motion - color - animation - and sound effects...the most powerful medium

13. Reach older demographics - opinion leaders tend to read the newspaper - impressive breadth in audience - has a large impact on public issues

14. They make decisions to either minimize negative forces or maximize positive forces - that is always their focus

15. They read to get information they think will be useful in daily living

16. Media is relatively free - as long as it supports national goals and heads toward development Example: India

17. Whose job is it to educate and train executives to deal with the press?

18. Number of people exposed to your program messages

19. They read because they see it as a source of enjoyment and a habit

20. Build on organizational strengths to take advantage of opportunities in the external environment

21. How much money/time did it take to reach those goals

22. Whether or not your reached your goals

23. How much do people use information in the problem situation? What kinds of information do people seek? How do people use information? What predicts information use?

24. Media over which you have no direct role in decisions about media content

25. Get to know the reporters and editors - understand the constraints under which they operate - and build trust with them--every interaction counts

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