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Telecom Industry Management
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Telecom Industry Management
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25 Questions

1. Which control is more limited - local or national?

2. Estimates from representative sample will always be slightly off b/c the sample does not exactly match group being measured

3. Produced by local station or cable system

4. Who gets the cash

5. Creates efficient companies who drive the economy and produce more options and cheaper products for customers

6. Used in calculating unduplicated persons watching a station over a period of time (so if you watch twice - you only count once)

7. Companies have fewer employees - offer less jobs - and own too much which prevents competition and narrows the content

8. 1700 employees in DC - they get part of their pay from the fees collected by stations that must pay to be regulated by FCC

9. Do audience measurement for radio

10. Counties grouped together around most watched stations near central city

11. Publishing war plans

12. Attract and retain audiences that can be sold to advertisers

13. Program originally produced for a network now being syndicated (friends - family guy)

14. Cd (composer - recording co. - and publisher) - radio (composer and publisher) - satellite radio (Record co -composer - bpublisher) - webcasting (record co and composer/publisher)

15. Using laws of chance or probability to make estimate about population from small sample of population

16. Broadcast tv stations demand local cable tv systems carry their stations on cable line up - cable gets to carry station for free - no payment to the broadcast station

17. Ad time is perishable - limited to what the viewer will tolerate

18. Based on network track record

19. Corporation that owns many local cable systems - serve almost 2/3 of subscribers - linked together into clusters

20. Intentional or inadvertent mistake - recording/calculating errors - biased questions - manipulation of results

21. A title for the payment of artists for their performance

22. Exclusive broadcast rights for a certain number of episodes - certain number of runs per episode - for a fixed period of time

23. 6 year term - 100 members - 2 from each state regardless of population to protect little states

24. Congress can change anything the FCC does by passing a law to overturn a regulation

25. Counties around central cities where tv is most viewed

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