Mikala is designing a Web site for TLP Building Supply. The company's CEO is impressed by Flash introductions and blinking marquees, and she wants to use them on the TLP site. Mikala knows from reviewing the site audience surveys that the TLP audience prefers easy navigation and a simple design. How can Mikala balance the CEO's preferences with the audience's needs?

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Mikala is designing a Web site for TLP Building Supply. The company's CEO is impressed by Flash introductions and blinking marquees, and she wants to use them on the TLP site. Mikala knows from reviewing the site audience surveys that the TLP audience prefers easy navigation and a simple design. How can Mikala balance the CEO's preferences with the audience's needs?