Some of your site's users have called to complain that they do not understand the policy for shipping charges. Initially, the Web team created a pop-up window that appears at the point of purchase, designed to explain the shipping charge policy. Why did some of these users fail to get this message?

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Some of your site's users have called to complain that they do not understand the policy for shipping charges. Initially, the Web team created a pop-up window that appears at the point of purchase, designed to explain the shipping charge policy. Why did some of these users fail to get this message?