Your company often uses bulk e-mail to announce new products. You have been asked to design an HTML page containing a product announcement that will be sent via e-mail. Which of the following can be used to reduce accusations that your company sends spam to users?

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Your company often uses bulk e-mail to announce new products. You have been asked to design an HTML page containing a product announcement that will be sent via e-mail. Which of the following can be used to reduce accusations that your company sends spam to users?