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Consumer Behavior 101 Practice Test: Basics of Consumer Behavior
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Consumer behavior is the actions and decisions people make when choosing, buying, using, and disposing of a product or service. It's important in marketing because it explains how consumers make decisions about what products to buy, when to buy them, and from whom to buy them.  The consumer decision-making process involves five basic steps: Need recognition Searching and gathering information Considering the alternatives Buying the product or service Post-purchase evaluation  Experts agree that there are four main types of consumer behavior: complex-buying behavior, dissonance-reducing... Show more
Consumer Behavior 101 Practice Test: Basics of Consumer Behavior
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25 Questions

1. The ________ orientation in business assumes that consumers are mostly interested in product availability at low prices.
2. The process of dividing a market into subsets of consumers with common needs or characteristics is known as ________.
3. Carol is in charge of purchasing at Mercy Hospital. When she puts in an order for towels for the hospital, she is acting as a(n) ________.
4. A ________ is characterized by the gearing up of manufacturing skills in order to expand production.
5. Courtney has been looking at laptop computers for a while and has decided to purchase a Dell. Courtney's decision to purchase a Dell signifies her adoption of the product.
6. Companies that focus on understanding customers are able to continue to grow and remain leaders in their industries in spite of increased competition and changing business environments.
7. Depending on where we are born, we all have different biological needs.
8. Organizational consumers include both for profit and non-profit organization.
9. Of the four Ps of the marketing mix, place includes ________.
10. Pete ate at a local tex-mex chain last weekend and received such poor service that he swore he would never go back. The following Monday, when his coworkers asked about his weekend, Pete told them about the bungled, dissatisfactory service he received, and even exaggerated the lousy experience he had. In this situation, Pete is best described as a(n) ________.
11. The key assumption underlying the marketing concept is that ________.
12. A ________ strategy is designed to make it in the best interest of customers to stay with a company rather than switch to another company.
13. Successful product positioning centers around two key points: communicating the benefits to the consumers, and developing and communicating a unique selling proposition.
14. The behavior that consumers display in searching for, purchasing, using, evaluating, and disposing of products and services that they expect will satisfy their needs is known as ________.
15. When Jenny is checking out at the grocery store, she frequently picks up a 20-oz bottle of soda at one of the coolers by the register. She doesn't have a strong preference for Coke or Pepsi, and will just buy whichever happens to be closest. In this instance, Jenny is best described as a(n) ________.
16. The sales orientation focuses on selling products that the target market demands.
17. Norman dislikes the health insurance plan provided by his employer, but is unwilling to switch to a different health insurer because obtaining private health insurance would be significantly more expensive than the employer-subsidized plan in which he is currently enrolled. With regard to health insurance, Norman is best described as a(n) ________.
18. The production orientation assumes that consumers are mostly interested in product availability at low prices.
19. Of the various information sources available to consumers, ________ is/are by far the most trusted and perceived as the most credible.
20. In the consumer decision making process, the ________ stage focuses on how consumers make decisions.
21. ________ is the foundation for maintaining a long standing relationship with customers, and it helps to increase the chances that customers will remain loyal.
22. Packaging and warranties are elements of which of the four Ps?
23. The focus of the ________ was to sell more of what the manufacturing department was able to produce.
24. The key assumption underlying the marketing concept is that, to be successful, a company must determine the needs and wants of specific target markets and deliver better than the competition.
25. Matt's Mobile Services has designed a cell phone plan especially for tech-savvy teens who are heavy cell-phone users and live in households earning over $150,000 per year. In tailoring the plan for a specific group of consumers based on their particular needs, Matt's Mobile Services has provided an example of ________.

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