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Consumer Behavior 101 Practice Test: Consumer Attitude Formation and Change
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Consumer attitudes are a combination of beliefs, emotions, and behavioral intentions about a product or service. They are a key driver of purchasing behavior.  Many factors influence consumer attitudes, including: Personal values and beliefs Social influences Direct experience Marketing and advertising Age Physical, mental, and emotional growth Needs, values, expectations, resources Cultural, traditional, and social conventions Habits Peer groups  Consumers learn attitudes from a variety of sources, including: Word of mouth.  Marketers try to understand and influence their target... Show more
Consumer Behavior 101 Practice Test: Consumer Attitude Formation and Change
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25 Questions

1. If a consumer segment generally holds a positive attitude toward owning the latest designer jeans, then that segment's attitude toward new brands of designer jeans are likely to reflect that orientation. This is an example of the ________ of attitude.
2. According to the ________, to understand consumers' intentions we also need to measure the subjective norms that influence an individual's intention to act.
3. For market leaders that enjoy a significant amount of consumer goodwill and loyalty, the overriding marketing goal is to fortify the existing positive attitudes of consumers so that they will not succumb to competitors' special offers and other inducements designed to win them over.
4. An extension of the theory-of-reasoned-action model is the ________, which includes an ads the construct of perceived behavioral control, which is a consumer's perception of whether the behavior is or is not within his or her control.
5. Emotionally charged states can enhance or amplify positive or negative experiences and impact later recollections of such experiences and future behavior.
6. In marketing and consumer research, the conative component of the tricomponent attitude model is frequently treated as an expression of the consumer's ________.
7. Niche marketing is also sometimes called ________.
8. Jill was recently complemented on her piano playing skills. She attributed her skill to the quality and skill of her instructor. This is an example of defensive attribution.
9. According to the attitude-toward-the-ad model, the consumer forms various feelings and judgments as a result of exposure to an ad. If the consumer likes the ad, ________.
10. Roy is looking to buy a new HDTV set. He knows from friends that LCD set screens reflect less light than plasma set screens, but that LCD sets are also more subject to blurring than plasma sets. This is an example of the ________ component of his attitude toward HDTVs.
11. According to the attitude-toward-object model, the consumer's attitude toward a product is a function of ________.
12. According to the principle of ________, consumers are likely to accept credit personally for success and to attribute failure to others or to outside events.
13. In a consumer behavior context, ________ are learned predispositions to behave in a consistently favorable or unfavorable way with respect to a given object.
14. In addition to being inferable from what people say or what they do, attitudes are also directly observable.
15. If an undergraduate student was considering getting a tattoo and stopped to ask herself what her parents would think of such behavior, such a reflection would constitute her ________.
16. When consumers give themselves credit for the outcome of a behavior, they are engaging in ________.
17. According to ________, discomfort occurs when a consumer holds conflicting thoughts about a belief or an attitude object.
18. The ________ acknowledges the possibility that the central route to persuasion can be influenced by a peripheral cue.
19. John is conducting research on American attitudes toward European car brands, particularly Volkswagen, Volvo, Mercedes, and BMW. This research is said to be ________.
20. Ben has a positive attitude toward Nova Hiking Gear because a pair of Nova hiking boots he owns have proven to be very durable and to provide good support during long hikes. Ben has formed this attitude based on the boots' ________.
21. An example of the ________ function of motivation is for Crest to point out how its new toothbrush is superior to all other toothbrushes in controlling gum disease by removing more plaque.
22. Matthew recently purchased a new laptop for $1,500. He subsequently saw an advertisement for what appeared to be a similar model being sold for only $1,350. In order to resolve his ________, Matt decided that the cheaper model must not have as many attractive features as the model he purchased.
23. Which of the following types of companies is most likely to go after an attitude change market strategy?
24. Emotional appeals most effectively influence attitude formation in consumers who have product experience.
25. In marketing and consumer research, the conative component of the tricomponent attitude model is frequently treated as an expression of the consumer's intention to buy.

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