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Consumer Behavior 101 Practice Test: Marketing Ethics and Social Responsibility
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Marketing ethics is the study of ethical considerations in marketing and advertising, while social responsibility is the idea that businesses have obligations to the public and stakeholders. Ethical marketing is a holistic approach that promotes society and the environment while generating profits. It involves balancing honesty, fairness, and social responsibility. Ethical marketing practices can help businesses: Build trust, Improve brand reputation, and Contribute positively to society and the environment.  Social responsibility is concerned with how marketing practices impact society. It... Show more
Consumer Behavior 101 Practice Test: Marketing Ethics and Social Responsibility
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25 Questions

1. Parents with complaints about advertising to children should contact ________.
2. Advertising to children is subject to self-regulation according to guidelines developed by ________.
3. Consumers may be able to control consumption by organizing less-structured offerings.
4. Children are less likely than adults to imitate the behavior they see on TV with little or no evaluative judgment.
5. Aspire is a credit card provider that is offering a new identity theft protection service for a fee to its existing card holders. It is advertising this new service by sending direct mail to card holders in envelopes that say Time Sensitive Account Information"to discourage customers from simply discarding the junk mail without opening it. This is an example of ________."
6. The short-term orientation embraced by most business executives stems from ________.
7. Regarding accuracy, a toothpaste ad stating that brand A is the best"is considered an acceptable form of ________ because consumers generally understand that there is no credible way to determine what best means."
8. According to the societal marketing concept, ________.
9. Consumers find environmental labels difficult to understand, which increases consumers' price-sensitivity regarding green products.
10. Advertainment is ________.
11. ________ consists of marketing messages and promotional materials that appear to come from independent parties although, in fact, they are sent by marketers.
12. When Fizzy Cola advertizes that it will donate a portion of all the proceeds of cola packaged in its Olympic can to the Special Olympics, it is engaging in ________.
13. Perceptions of a company's lack of social responsibility or unethical marketing strategies rarely has a negative effect on consumer purchase decisions.
14. Over the course of their interaction with The Knot, a specialty web site for people planning their weddings, future brides and grooms record the home towns, the planned location of the wedding, the wedding date, the ceremony denomination, and the wedding budget. The Knot then provides this information to its advertisers, who are able to tailor their advertising messages to the specific brides and grooms based on what these advertisers already know about them. This is an example of ________.
15. When the government of a country attempts to attract businesses by buying several pages in a well-respected news magazine and fills them with what appears to be a news article on the strength of the country's economy, the stability of its government, and the business-friendly nature of its legislation, this is an example of ________.
16. According to ________, children can easily form associations between stimuli and outcomes.
17. A recent study discovered that deceptive claims were found in about three-quarters of humorous ads and, in most cases, the humor was used to mask the deceptive claims.
18. As a result of the increasing criticism directed at product placements as a form of masked advertising, companies are forecast to steadily decrease expenditures on branded entertainment.
19. The principle of ________ can be used to confuse consumers and alter intended consumption behavior by blurring the distinction between branded and private-label products.
20. Buzz and viral marketing is ________.
21. ________ is a technique that allows marketers to send precisely directed messages to very small audiences on an ongoing basis.
22. While forecasts indicate that companies are going to steadily increase expenditures on branded entertainment, ________ is lobbying for legislation that will require advertisers to disclose upfront ads that are designed as product placements.
23. The marketing concept involves ________.
24. Which of the following is a masked marketing practice using a disguised communicator?
25. Print ads that closely resemble editorial matter are known as ________.

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