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Consumer Behavior 101 Practice Test: The Family and Its Social Class Standing
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Social class, or socio-economic class (SES), is a term that refers to the groups people are sorted into in society, and the characteristics that are less likely to change, such as the traits, behaviors, knowledge, and lifestyle that one is socialized into by one's family. Social class is determined by education, income, and occupation levels. It can also reflect unequal access to rights, resources, and power in society.  Social class is more important in determining a family's characteristics because socioeconomic levels better define what circles a family is part of. For example, poor... Show more
Consumer Behavior 101 Practice Test: The Family and Its Social Class Standing
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25 Questions

1. Social-class membership serves consumers as a framework or reference for the development of their attitudes and behavior and provides a natural basis for market segmentation for many products and services.
2. The family commonly provides the opportunity for product exposure and trial and imparts consumption values to its members.
3. ________ is a weighted measure of occupation, source of income, house type, and quality of neighborhood to assess social class.
4. The underlying sociodemographic forces that have typically driven the need for an expanded FLC model include ________.
5. Which of the following social class strata are typically conspicuous users of new wealth?
6. The classic Horatio Alger tale of a penniless young orphan who managed to achieve great success in business and in life is an example of ________.
7. The birth of the first child marks the transition from the ________ stage to the ________ stage of the traditional family life cycle.
8. ________ encourage their children to speak-up and express their individual preferences on purchases.
9. In the context of consumption, it is the difference in ________ that is an important discriminant of social class between people, not the amount of income they earn.
10. Marriage marks the transition from the ________ stage to the ________ stage of the traditional family life cycle.
11. Which of the following is true of recent trends in the family?
12. Relative ________ is a measure of the amount of economic assets an individual possesses.
13. The ________ stage of the basic family unit occurs with the death of one spouse.
14. The ________ is the dominant institution in providing for the welfare of its members and is the major consuming unit.
15. The relative influence of a husband and wife on a particular consumer decision depends in part on the product or service category.
16. Defining the middle class in the U.S. has always been a challenge. What has been adding to the challenge in recent years?
17. Husband-wife decision making appears to be independent of cultural influences.
18. The majority of U.S. Moms are receptive to marketing aimed at their children.
19. ________ is defined as the process by which children acquire the skills, knowledge, attitudes, and experiences necessary to function as consumers.
20. According to social comparison theory, individuals normally compare their own material possessions with those owned by others in order to determine their relative social standing.
21. The choice of how many separate classes should be used to describe the class structure depends mostly on ________.
22. According to the ________ measure of social class, the phenomenon of social class is one that reflects an individual's sense of belonging or identification with others.
23. Although only a minority of U.S. households are considered affluent
24. A husband and wife and one or more children constitute a(n) ________.
25. Children perceive ________ to be a close and reliable source of information, whereas adolescents and teenagers are likely to look to ________ for models of acceptable consumption behavior.

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