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CRT-160: Salesforce Certified Pardot Specialist (SU18) Exam

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CRT-160: Salesforce Certified Pardot Specialist (SU18) Exam

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1. Which three user role security limits can be added to an individual user account? (Choose three answers.)

On the formOn the landing pageOn the landing page’s layout templateOn the form’s layout template

2. What causes a sync from Salesforce to Pardot?

Dynamic list membership can be manually updated but static list membership CANNOT be manually updated.An action can be added to a dynamic list that will trigger when a prospect is added but an action CANNOT be added to a static list to trigger when a prospect is added.Dynamic lists are retroactive while static lists CANNOT be retroactive.Dynamic list membership CANNOT be manually updated but static list membership can be manually updated.

3. What is the difference between a dynamic list and a static list?

Dynamic list membership CANNOT be manually updated but static list membership can be manually updated.An action can be added to a dynamic list that will trigger when a prospect is added but an action CANNOT be added to a static list to trigger when a prospect is added.Dynamic lists are retroactive while static lists CANNOT be retroactive.Dynamic list membership can be manually updated but static list membership CANNOT be manually updated.

4. When looking at a landing page report in Pardot, what does unique submissions represent?

The total number of times a form on the landing page has been successfully completed.The number of individual prospects who submitted the landing page at least once.The number of times that an anonymous visitor successfully completed a form on the landing page and therefore “converted” to a prospect.The number of individual prospects who viewed the landing page at least once.

5. Which type of asset is permanently deleted and NOT saved in the recycle bin?

Content filesAutomation rulesLanding pagesSite searches

6. In which two ways does a Pardot prospect sync with a Salesforce Lead or Contact record? (Choose two answers.)

Dynamic list membership CANNOT be manually updated but static list membership can be manually updated.Dynamic lists are retroactive while static lists CANNOT be retroactive.Dynamic list membership can be manually updated but static list membership CANNOT be manually updated.An action can be added to a dynamic list that will trigger when a prospect is added but an action CANNOT be added to a static list to trigger when a prospect is added.

7. If a form is added to a landing page, where will the submissions be reported?

On the landing page’s layout templateOn the landing pageOn the form’s layout templateOn the form

8. Where can the Email Usage for a Pardot account be located?

My Profile labDashboard tabUsage and Limits tabAccount Settings tab

9. How many social posting connectors can be created in one Pardot account?

One social media account per social platform.One social media account per user role, per social platform.Five social media accounts per social platform.There is no limit of social media accounts per social platform.

10. A custom redirect has a completion action to add a tag of “clicked” to all prospects that click it. An unknown visitor clicks on the link and then fills out the form as Bob. A prospect also clicks on the link and fills out a form as Kate. Which three things will affect the prospect records based on these activities? (Choose three answers.)

An action can be added to a dynamic list that will trigger when a prospect is added but an action CANNOT be added to a static list to trigger when a prospect is added.Dynamic list membership can be manually updated but static list membership CANNOT be manually updated.Dynamic list membership CANNOT be manually updated but static list membership can be manually updated.Dynamic lists are retroactive while static lists CANNOT be retroactive.

11. What would an Administrator use to send a single email to a list of prospects?

Social messageEmail templateEngagement programList email

12. Which three activities can increase or decrease a score in the baseline scoring system? (Choose three answers.)

Account, Opportunity, ProspectCampaign, Opportunity, ProspectAccount, Prospect, UserCase, Contact, Lead

13. An Administrator wants to create a list whose members are all in the prospecting stage of the opportunity. Once the opportunity moves to another stage, the prospect should no longer be a member of this list. Which automation tool should the Administrator use to create this list?

Static listCompletion ActionDynamic listAutomation Rule

14. Which two Facebook accounts can be posted to using the Pardot Facebook connector? (Choose two answers.)

A field IDA text type fieldA dropdown listA Salesforce field name

15. Which type of custom field can be created within Pardot?

Case, Contact, LeadCampaign, Opportunity, ProspectAccount, Opportunity, ProspectAccount, Prospect, User

16. How can an interested lead that comes to Lenoxsoft’s website and fills out the Contact Us form receive a follow-up email each time he or she submits?

Send using an engagement program.Send using a segmentation rule.Send using the form’s completion actions.Use a dynamic list to use as a recipient list on an email send.

17. An error is noticed under the Email Sending Domains. Where should an Administrator go to change the SPF entries?

DashboardAccount SettingsCompany’s DNSCRM

18. How many Salesforce connectors can a Pardot instance have verified at one time?

521Unlimited

19. What user role must a Pardot user have in order to verify the Salesforce connector?

SalesSales managerMarketingAdministrator

20. What is the function of the Monthly Cohort Report?

To show graphically all prospects and opportunities created within the time period designated.To show how many opportunities are linked with prospects.To show how many prospects have been sent to Salesforce within the time period designated.To show how many prospects have been created based on the most popular campaigns.

21. A custom Prospect field in Pardot must have what mapped to it in order to sync with Salesforce?

A dropdown listA Salesforce field nameA text type fieldA field ID

22. Which two actions can cause an anonymous visitor to convert into an identified prospect? (Choose two answers.)

Opens are only tracked if a link is clicked; otherwise they are NOT tracked.A tracking link is used as soon as a prospect clicks to open the email.A tracking pixel loads on HTML emails when images are downloaded.A tracking pixel loads on text emails when images are downloaded.

23. A form is created to automatically register prospects to a webinar upon submission. Which automation tool should be used to accomplish this?

Adding a form completion action as criteria for a dynamic list to be used as a recipient list.Creating an automation rule to register prospects based on the form submission.Creating a segmentation rule to register prospects based on the form submission.Adding a completion action to register prospects on the form.

24. How many times can each action be added to the logic of the same engagement program?

Email actions can be used an unlimited amount of times, but the other actions can only be used once per engagement program.Actions can be used an unlimited amount of times in an engagement program.Email actions and pauses can be used an unlimited amount of times, but the other actions can only be used once per engagement program.Actions can each be used only once per engagement program.

25. What does Pardot use to track HTML email opens?

A tracking pixel loads on text emails when images are downloaded.A tracking link is used as soon as a prospect clicks to open the email.Opens are only tracked if a link is clicked; otherwise they are NOT tracked.A tracking pixel loads on HTML emails when images are downloaded.

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