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Public Relations And Mass Media
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Public Relations And Mass Media
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25 Questions

1. ____________ gives reporters everything they need to know to write a short news item.
2. Public relations involves two-way communication between an ________ and its public.
3. According to ________Public relations is the management function that uses two way communication to receive information from and give information to an organizations various publics.
4. Public relations practitioners become heavily involved in _______ communications whenever there is a major accident or natural disaster affecting an organization and its community.
5. ____________ is a management function that involves monitoring and evaluating public attitudes and maintaing mutual relations.
6. Public relations, advertising and marketing are --------- terms
7. ___________ can influence the organization directly and include the employees, investors, customers etc.,
8. ----------is the management process responsible for identifying, anticipating and satisfying customer requirements profitably.
9. Public relations typically do not have responsibility for which one of the following?
10. What one trait tops almost every list as a concern among those hiring new graduates for PR positions?
11. Which of the following tip a PR practitioner should not take into consideration while giving interviews?
12. As a business proceeds with socially responsible behavior, its public image is enhanced which inevitably leads to an increase in sales, fair supplier relationships, and opportunities for more attractive rates on loans by _______.
13. __________ in PR is goal- oriented or activities based on objectives.
14. The _______ should provide an editor with a tantalizing snapshot of what the press release is about.
15. _______ and stockholder meetings are the two most important public relations tools for maintaining good investor relations.
16. Which of the following is incorrect.
17. Press release is also called as ________
18. In elements of a PR budget, labor includes:
19. _________ do not have direct bearing on the organization.
20. ___________ serves as an organizations central nervous system creating intelligence, the strategy and the tactics and communicates it throughout the organization.
21. Public relations activities are _______oriented.
22. _______ introduced its Cabbage Patch Kids dolls, public relations helped increase awareness through licensed tie-in products, trade show exhibits, press parties, and even window displays in Cartier jewelry stores.
23. Oral communication is also called ______ communication.
24. __________ includes news release, glossy black and white photographs, color film clips or slides for television.
25. _______ begin with research.

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