Advertising Exam
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Avg score: 30% • Most missed: “Core brand values should be predictable via________.”
Advertising Exam
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25 Questions

1. Connecting millions of users worldwide, the ____________has truly created a seamless market and a global consumer.
2. Majority of the ads appearing online are
3. _______ is the esteem that a company or brand has in the eyes of its stakeholders.
4. ____________ is an array of reach according to the level of frequency delivered to each group.
5. Television advertising that include a telephone numeral for ordering is an example of__________.
6. ________ contains the published rates and ad space availability for a particular media such as a web site.
7. ____________ is used in outdoor advertising to refer to the number of billboards used in one display.
8. Drawings of a series of sequential frames to indicate the conception of a television commercial is known as
9. _________ is copy in a type size larger than that of the body copy and meant to entice readers into reading the body copy.
10. Which of the following is NOT a requirement for setting advertising objectives?
11. _______________ the number of people or households who are exposed to a medium.
12. A black and white photographic print of the final artwork used to replicate the advertisement is called _____________.
13. ______________ is a regular program sponsored by only one advertiser.
14. A specific period of broadcast commercial time offered for sale by a station or network for sponsorship is _________________.
15. _____________________term is used to denote relevance, Significance, importance, etc.,
16. __________is a communicated by product uniformity.
17. ___________firms offer graphic design services for all brands and for all media forms.
18. PACT principles of advertising was given by
19. ________ forms counsel companies about public opinion and has to manage their relationship with various stakeholders
20. _______ is copy strip added over a poster advertisement.
21. A printed information form listing a publications advertising rates is known as
22. __________ is the first person known to have worked on commission basis
23. Account services are also called as_______________.
24. ___________is the collections of customers who own the same brand ad enjoy talking to each other, sharing and solving brand related problems.
25. _______________ is called the Mecca of rural advertising.

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