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Consumer Behavior 101 Practice Test: Consumer Attitude Formation and Change
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Consumer attitudes are a combination of beliefs, emotions, and behavioral intentions about a product or service. They are a key driver of purchasing behavior.  Many factors influence consumer attitudes, including: Personal values and beliefs Social influences Direct experience Marketing and advertising Age Physical, mental, and emotional growth Needs, values, expectations, resources Cultural, traditional, and social conventions Habits Peer groups  Consumers learn attitudes from a variety of sources, including: Word of mouth.  Marketers try to understand and influence their target... Show more
Consumer Behavior 101 Practice Test: Consumer Attitude Formation and Change
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25 Questions

1. Emotionally charged states can enhance or amplify positive or negative experiences and impact later recollections of such experiences and future behavior.
2. When a consumer's motivation or assessment skills are low, learning and attitude change tend to occur via the ________ to persuasion.
3. Bob used PowerPoint to give a presentation to his Consumer Behavior class. The professor was particularly impressed with the clarity of Bob's viewgraphs. Bob attributes his success with the presentation to his skill at using PowerPoint. This is an example of external attribution.
4. Attitudes that develop through ________ tend to be more confidently held, more enduring, and more resistant to attack than those developed via ________.
5. If a student observes that she routinely purchases the Des Moines Register on her way to class, she is apt to conclude that she like the Des Moines Register. This is an example of how the ________ helps make inferences about one's behavior.
6. According to ________, discomfort occurs when a consumer holds conflicting thoughts about a belief or an attitude object.
7. In a consumer behavior context, ________ are learned predispositions to behave in a consistently favorable or unfavorable way with respect to a given object.
8. The ________ model is designed to capture the individual's attitude toward acting with respect to an object rather than the attitude toward the object itself.
9. When consumers give themselves credit for the outcome of a behavior, they are engaging in ________.
10. ________ is concerned with the likelihood or tendency than an individual will undertake a specific action or behave in a particular way with regard to the attitude object.
11. When cognitive dissonance occurs after the purchase it is called postpurchase dissonance.
12. An example of the ________ function of motivation is for Crest to point out how its new toothbrush is superior to all other toothbrushes in controlling gum disease by removing more plaque.
13. Jill was recently complemented on her piano playing skills. She attributed her skill to the quality and skill of her instructor. This is an example of defensive attribution.
14. ________ attempts to explain how people assign blame or credit to events on the basis of either their own behavior or the behavior of others.
15. The shift from no attitude to an attitude is a result of ________.
16. The appeal of the attitude-toward-behavior model is that it allows researchers to understand consumers' subjective norms and the factors that form them.
17. Marketers that offer coupons and free samples of new products to entice consumers to try them understand the importance of ________ in attitude formation.
18. Attitudes toward companies can be altered by communicating the civic and public acts that the companies sponsor and letting the public know about the good they are trying to do, but attitudes toward the company's products can only be altered through the products themselves.
19. Consumers generally have favorable attitudes toward those brands that they believe have an adequate level of attributes that they evaluate as positive, and they have unfavorable attitudes toward those brands they feel do not have an adequate level of desired attributes or have too many negative or undesired attributes.
20. According to the ________, attitudes consist of three major components: a cognitive component, an effective component, and a conative component.
21. Attitudes might propel consumers toward a particular behavior or repel them away from a particular behavior, therefore attitudes have a ________ quality.
22. Direct-marketing efforts have an excellent chance of favorably influencing target consumers' attitudes because the products and services offered and the promotional messages conveyed are very carefully designed to address the individual segments' needs and concerns.
23. The purchase and consumption of a product are necessary for the formation of attitudes.
24. If Yoplait decides to point out that their yogurt has more potassium than a banana, which strategy of attitude change are they following?
25. In the theory of trying to consume, the consumer's attempts to consume may be a result of ________ or ________ impediments that prevent the desired action or outcome.

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