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Consumer Behavior 101 Practice Test: Subcultures and Consumer Behavior
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Avg score: 50% • Most missed: “Kosher seals on food items are placed to cater to a(n) ________ subculture.”
Subcultures are groups of people who share values, norms, and behaviors that differ from the mainstream culture. They can be based on factors like ethnicity, religion, lifestyle, hobbies, or interests.  Subcultures can influence consumer behavior in subtle ways. For example, when ads or products use words or symbols from a subculture, it can make people feel a connection. This connection can shape what people like and choose to buy.  Subcultures can also stereotype a typical consumer identity. For example, baby boomers are becoming less materialistic and their product and service selections... Show more
Consumer Behavior 101 Practice Test: Subcultures and Consumer Behavior
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25 Questions

1. ________ constitute the largest Hispanic subcultural group.
2. In the U.S., ________ percent of the women over 16 are working.
3. Hispanics have replaced African Americans as the largest minority group in the United States.
4. The largest Asian American sub-segment is the ________ nationality.
5. It is generally accepted that older people's perceptions of their ages are more important in determining behavior than their chronological ages.
6. ________ are considered to be largely family oriented, highly industrious, and strongly driven to achieve a middle-class lifestyle.
7. Which of the following subcultures spends more per week on grocery shopping than the rest?
8. Hispanics tend to be members of smaller families, and are more likely to live in an extended family household.
9. The largest age subculture is the ________ subculture.
10. The Hispanic American market is an example of which subculture?
11. Members of a specific ________ possess beliefs, values, and customs that set them apart from other members of the same society.
12. Which of the following is true of Asian Americans?
13. Generation X is also known as the ________.
14. On a percentage basis, which of the following is the fastest-growing American minority?
15. Christmas is the major gift-purchasing season of the year. This corresponds with which type of subculture?
16. Which of the following is true of the Generation X market?
17. Early adulthood is the longest adult life stage for most consumers.
18. Commonly, consumer behavior is directly affected by religion in terms of products that are symbolically and ritualistically associated with the celebration of various religious holidays.
19. In addition to segmenting markets in terms of cultural factors, marketers also segment societies into smaller ________ that consist of people who are similar in terms of their ethnic origin, customs and ways of behavior.
20. The most popular medium for female audiences is the ________.
21. Which of the following is true of the new-age elderly"? "
22. The fact that Skippy peanut butter is preferred on the coasts, and Jif is preferred in the South and Midwest, is an indication that marketers must research ________ subcultures.
23. Hispanic Americans are the most diverse ethnic group in the United States today.
24. A distinct cultural group that exists as an identifiable segment within a larger, more complex society is known as a ________.
25. The term ________ refers to the age segment of the population that was born between 1946 and 1964.

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