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Consumer Behavior 101 Practice Test: Basics of Consumer Behavior
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Consumer behavior is the actions and decisions people make when choosing, buying, using, and disposing of a product or service. It's important in marketing because it explains how consumers make decisions about what products to buy, when to buy them, and from whom to buy them.  The consumer decision-making process involves five basic steps: Need recognition Searching and gathering information Considering the alternatives Buying the product or service Post-purchase evaluation  Experts agree that there are four main types of consumer behavior: complex-buying behavior, dissonance-reducing... Show more
Consumer Behavior 101 Practice Test: Basics of Consumer Behavior
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25 Questions

1. Once or twice a year, when Estee Lauder runs a particularly good promotion, Candace buys some new make-up. She typically only spends the minimum required to qualify for the promotion. On the customer profitability pyramid, Candace is most likely to fall into the ________ tier.
2. Kevin's company owns a factory that can produce 1,000 widgets per week. His primary focus is on getting consumers to purchase as many widgets as possible to ensure that he is maximizing his sales relative to his production capacity. Kevin's business is exhibiting the ________.
3. Of the various information sources available to consumers, ________ is/are by far the most trusted and perceived as the most credible.
4. The ________ orientation in business assumes that consumers are mostly interested in product availability at low prices.
5. ________ is defined as the ratio between the customer's perceived benefits and the resources used to obtain those benefits.
6. The production orientation makes sense in developing countries where the main objective is to make products available to the maximum number of consumers at the lowest prices.
7. Courtney has been looking at laptop computers for a while and has decided to purchase a Dell. Courtney's decision to purchase a Dell signifies her adoption of the product.
8. In the production concept business model, which of the four elements of the marketing mix is most heavily emphasized?
9. The 4 Ps of the marketing mix are ________.
10. Customer profitability-focused marketing ________.
11. The internet offers marketers the ability to customize their products, services, and promotional messages to individual consumers, as seen in how Amazon.com sends mass e-mails to all their existing customers telling them about a new promotional offer.
12. When George buys roses for his girlfriend for Valentine's Day, he is acting as a(n) ________.
13. ________ refers to the development of a distinct image for the product in the mind of the consumer.
14. The term consumer behavior"describes two different kinds of consumers: ________ and ________ consumers. "
15. Which of the following consumers is likely to receive the most attention and customer support from the manufacturer, retailer, or service provider in question?
16. Small reductions in customer defections produce significant increases in profits for all of the following reasons EXCEPT ________.
17. Of the four Ps of the marketing mix, place includes ________.
18. To respond to consumers' growing interest in products and services that were more unique and would better satisfy their individual or specific needs and preferences, companies adopted the ________.
19. ________ is the foundation for maintaining a long standing relationship with customers, and it helps to increase the chances that customers will remain loyal.
20. The process of dividing a market into subsets of consumers with common needs or characteristics is known as ________.
21. A company's value proposition helps establish customer expectations, which the company must consistently fulfill.
22. Four drivers of successful relationships between marketers and customers are customer value, high levels of customer satisfaction, a strong sense of customer trust, and building a structure that ensures customer retention.
23. 'Me too' products are ________.
24. ________ is one of the most pervasive of all types of consumer behavior because we all act as personal consumers.
25. The production orientation makes sense for a business when ________.

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