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Marketing Practice Test: Developing a Global Vision
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Marketing Practice Test: Developing a Global Vision
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25 Questions

1. Which of the following is an important cultural factor that should be considered by global marketers?
2. The _____ of trade negotiations created the _____, which replaces GATT. This trade agreement dramatically lowers trade barriers worldwide.
3. The primary reason large U.S. companies send U.S. jobs abroad is because labor costs are higher here in the United States. They are engaging in _____.
4. _____ is a global marketing strategy that requires active ownership (either a controlling interest or large minority interest) of a foreign company or overseas manufacturing or marketing facilities.
5. How people value a sound night's sleep is an example of which element of the global environment?
6. The United States sells more domestically produced products in other countries than any other country in the world. This means the United States is the world leader in:
7. Which of the following is a criticism of multinational corporations?
8. Which of the following is the latest round of World Trade Organization (WTO)?
9. An exclusion of all products from certain countries or companies by a government or group is called a(n):
10. A(n) _____ is a company that is heavily engaged in international trade and moves its resources, goods, services, and skills across national boundaries.
11. All of the following are reasons for dumping EXCEPT:
12. AFLAC has had to ditch the AFLAC duck in its Japanese commercials because the Japanese consumer does not like to be yelled at. Since Japan is the source of about 70 percent of the insurance company's business, it had no trouble adopting a _____ strategy.
13. Sony, Panasonic, and other Japanese manufacturers that build products to customer order instead of churning out products in anticipation of demand have decided to hire U.S. companies to produce electronics for them. The Japanese companies will handle the marketing of the products. Japanese electronics companies are using:
14. When multinational firms enable individual subsidiaries to compete independently in domestic nations, they are engaged in:
15. Disney sells the rights for an investment company to run a Disneyland theme park in Tokyo. The investment company gains most of the profits from the enterprise while paying Disney a percentage in royalties. This is an example of:
16. With _____, a domestic firm assumes an equity position (partial ownership) in a foreign firm to manufacture and/or market the domestic company's goods.
17. Since 1953, the United States has limited the amount of raw peanuts that can be imported to 1.7 million pounds a year. This is only about one-tenth of 1 percent of all domestic edible peanut consumption in the United States. This limitation is an example of a(n):
18. A business thinking of expanding into global markets needs to examine all of the following external environments EXCEPT:
19. To market the nasal strips in countries outside the United States, CNS and 3M provided the strips to the national sports teams. For example, sales in South Africa took off when the entire South African rugby team wore the strips when they won the World Cup of rugby. This example primarily illustrates the use of which element of the global marketing mix?
20. 3M and CNS entered into
21. Nestlé has utilized a global vision in marketing Kit Kat bars throughout the world. The company realizes different countries require different strategies but that effective global marketing is a key to success. Nestlé is practicing:
22. The goal of the Central America Free Trade Agreement (CAFTA) is to:
23. Globalization:
24. All of the following statements about the use of the Internet in global marketing are true EXCEPT:
25. Basketball is played nearly everywhere in the world and is an easily understood sport. The National Basketball Association (NBA) finals reached more than 600 million televisions in 195 countries. From this information, you should be able to infer that the NBA is:

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