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Consumer Behavior 101 Practice Test: Basics of Consumer Behavior
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Consumer behavior is the actions and decisions people make when choosing, buying, using, and disposing of a product or service. It's important in marketing because it explains how consumers make decisions about what products to buy, when to buy them, and from whom to buy them.  The consumer decision-making process involves five basic steps: Need recognition Searching and gathering information Considering the alternatives Buying the product or service Post-purchase evaluation  Experts agree that there are four main types of consumer behavior: complex-buying behavior, dissonance-reducing... Show more
Consumer Behavior 101 Practice Test: Basics of Consumer Behavior
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25 Questions

1. 'Me too' products are ________.
2. Perceived value is relative and objective.
3. ________ is one of the most pervasive of all types of consumer behavior because we all act as personal consumers.
4. Much like traditional advertising, digital technologies allow for two-way interactive exchanges between customers and marketers.
5. The 4 Ps of the marketing mix are ________.
6. A personal consumer buys goods for ________.
7. Of the four Ps of the marketing mix, place includes ________.
8. 'Me too' products are products that lack a unique image or benefit.
9. Once or twice a year, when Estee Lauder runs a particularly good promotion, Candace buys some new make-up. She typically only spends the minimum required to qualify for the promotion. On the customer profitability pyramid, Candace is most likely to fall into the ________ tier.
10. Of the four Ps of the marketing mix, promotion includes ________.
11. When Jenny is checking out at the grocery store, she frequently picks up a 20-oz bottle of soda at one of the coolers by the register. She doesn't have a strong preference for Coke or Pepsi, and will just buy whichever happens to be closest. In this instance, Jenny is best described as a(n) ________.
12. The production orientation assumes that consumers are mostly interested in product availability at low prices.
13. Kevin's company owns a factory that can produce 1,000 widgets per week. His primary focus is on getting consumers to purchase as many widgets as possible to ensure that he is maximizing his sales relative to his production capacity. Kevin's business is exhibiting the ________.
14. When George buys roses for his girlfriend for Valentine's Day, he is acting as a(n) ________.
15. A ________ strategy is designed to make it in the best interest of customers to stay with a company rather than switch to another company.
16. When advertising to teens, Matt's Mobile Services focuses its messaging on the importance of staying connected with friends so subscribers are always accessible and in the loop"on the latest social news. This is an example of ________."
17. The production orientation focuses on profit through ________, while the marketing concept focuses on profits based on ________.
18. A company's value proposition helps establish customer expectations, which the company must consistently fulfill.
19. The sales orientation arose in response to the expanded capacity that was created during the production era.
20. As consumers spend more time online and have more technological tools that enable them to avoid exposure to TV ads, marketers are ________.
21. In the sales orientation, which of the four elements of the marketing mix is most heavily emphasized?
22. Of the four Ps of the marketing mix, price includes ________.
23. The term consumer behavior describes only the behavior of those who purchase goods and services for their own use.
24. Courtney has been looking at laptop computers for a while and has decided to purchase a Dell. Courtney's decision to purchase a Dell signifies her adoption of the product.
25. The process of dividing a market into subsets of consumers with common needs or characteristics is known as ________.

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