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Consumer Behavior 101 Practice Test: Consumer Attitude Formation and Change
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Consumer attitudes are a combination of beliefs, emotions, and behavioral intentions about a product or service. They are a key driver of purchasing behavior.  Many factors influence consumer attitudes, including: Personal values and beliefs Social influences Direct experience Marketing and advertising Age Physical, mental, and emotional growth Needs, values, expectations, resources Cultural, traditional, and social conventions Habits Peer groups  Consumers learn attitudes from a variety of sources, including: Word of mouth.  Marketers try to understand and influence their target... Show more
Consumer Behavior 101 Practice Test: Consumer Attitude Formation and Change
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25 Questions

1. Consumers' attitudes toward a particular brand's advertising are independent of their beliefs about the brand and do not influence their attitudes toward the brand itself.
2. ________ include the knowledge and perceptions that are acquired by a combination of direct experience with the attitude object and related information from varied sources.
3. Attitude-toward-object, attitude-toward-behavior, and theory-of-reasoned-action models are examples of ________.
4. In marketing and consumer research, the conative component of the tricomponent attitude model is frequently treated as an expression of the consumer's ________.
5. 'The largest selling brand' and 'the one all others try to imitate' are claims used by companies trying to change attitudes by using the following strategy:
6. One of the criteria used by consumers to confirm their initial attributions about objects is ________, which means that the reaction (the prior inference) is perceived in the same way by other consumers.
7. The knowledge function of the functional approach to attitude change relies on the fact that most people want to protect their self-images from inner feelings of doubt.
8. Attitudes are an expression or reflection of the consumer's general values, lifestyle, and outlook.
9. Consumers frequently resist evidence that challenges a strongly held attitude or belief and tend to interpret any ambiguous information in ways that reinforce their preexisting attitudes.
10. In general, the more information consumers have about a product or service, the more likely they are to form attitudes about it, either positive or negative.
11. Emotional appeals most effectively influence attitude formation in consumers who have product experience.
12. Attitudes might propel consumers toward a particular behavior or repel them away from a particular behavior, therefore attitudes have a ________ quality.
13. Which of the following is true of consumer brand beliefs in the context of changing consumer attitudes?
14. If Yoplait decides to point out that their yogurt has more potassium than a banana, which strategy of attitude change are they following?
15. Paula is a regular at Gino's Italian Bistro. She likes going there because the staff always recognizes her, greets her by name, and makes her feel welcome at the restaurant. This is an example of the ________ component of her attitude toward Gino's.
16. Which of the following types of companies is most likely to go after an attitude change market strategy?
17. According to the ________, attitudes consist of three major components: a cognitive component, an effective component, and a conative component.
18. The affective component of the tricomponent attitude model is treated by consumer researchers as capturing an individual's direct or global assessment of the attitude object.
19. In the theory of trying to consume, the consumer's attempts to consume may be a result of ________ or ________ impediments that prevent the desired action or outcome.
20. Individuals who try a brand without any inducements or individuals who buy a brand repeatedly are more likely to consider that they buy the brand because they like it, rather than because it was free or on sale.
21. Marketers that offer coupons and free samples of new products to entice consumers to try them understand the importance of ________ in attitude formation.
22. If an undergraduate student was considering getting a tattoo and stopped to ask herself what her parents would think of such behavior, such a reflection would constitute her ________.
23. Emotionally charged states can enhance or amplify positive or negative experiences and impact later recollections of such experiences and future behavior.
24. In a consumer behavior context, ________ are learned predispositions to behave in a consistently favorable or unfavorable way with respect to a given object.
25. Attitudes toward companies can be altered by communicating the civic and public acts that the companies sponsor and letting the public know about the good they are trying to do, but attitudes toward the company's products can only be altered through the products themselves.

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