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DECA Travel And Tourism Marketing Exam
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DECA Travel And Tourism Marketing Exam
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25 Questions

1. An ad for Samsonite luggage in Ladies Home Journal is an example of what type of advertising?
2. Follow-up calls or letters are a part of the step in the selling process known as
3. What approach to sales forecasting is being used by a sightseeing business that starts the process by preparing a sales forecast for the company as a whole?
4. A cruise ship security specialist may advise a tourist who is going ashore at a port of call to
5. Colleen will vote next week on the new contract that her union has negotiated with airline management. Union and management are in the __________ stage of the collective-bargaining process.
6. Computers have given tourism marketers the ability to calculate pricing functions such as break-even points and elasticity of demand by using __________ programs.
7. Which of the following is one of the least expensive ways for a travel agency to promote tourism:
8. Which of the following is a marketing activity that cruise lines consider when conducting a competitive analysis:
9. Selecting the best method of transporting products often helps cruise line supply businesses to
10. Why does a travel agency's computer place a 'cookie' on a visitor's hard drive when the visitor accesses the travel agency's web site?
11. What is often one of the final steps an airline supply business will take to collect a past-due account before beginning legal action?
12. An insurance company will insure your travel and tourism business to protect it from __________ risk.
13. Why do job applicants use headings on their r
14. Salespeople often find selling information in their company's promotional brochures that compare the company's travel products to travel products
15. Which of the following is an activity that would help a salesperson for a travel and tourism business to build a clientele:
16. Which of the following is an example of an objective that a travel agency might develop as part of its marketing plan:
17. Advertising copy that states 'Only 3 days left to book the cruise' is trying to
18. When a travel agency customer's check was put into the check-authorization system, the response code indicated that there was a data-entry error. How should this dilemma be handled?
19. April is upset because there is a rumor about her circulating among her coworkers at the travel agency. This is a negative effect of
20. Which of the following would be the most likely cause of customer complaints:
21. A travel agency owner plans to leave town to negotiate a merger for her/his company. What is the purpose of the trip?
22. What do travel agents consider when forecasting travel markets?
23. Ski areas, water parks, and golf resorts are examples of what type of destination?
24. Which of the following forms of transportation offers flexibility and quick delivery of travel products at a reasonable cost:
25. When reviewing your life experiences to help assess strengths and weaknesses, look for behavioral

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