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Consumer Behavior 101 Practice Test: Consumer Attitude Formation and Change
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Consumer attitudes are a combination of beliefs, emotions, and behavioral intentions about a product or service. They are a key driver of purchasing behavior.  Many factors influence consumer attitudes, including: Personal values and beliefs Social influences Direct experience Marketing and advertising Age Physical, mental, and emotional growth Needs, values, expectations, resources Cultural, traditional, and social conventions Habits Peer groups  Consumers learn attitudes from a variety of sources, including: Word of mouth.  Marketers try to understand and influence their target... Show more
Consumer Behavior 101 Practice Test: Consumer Attitude Formation and Change
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25 Questions

1. The shift from no attitude to an attitude is a result of ________.
2. The ________ component of the tricomponent attitude model includes a consumer's emotions or feelings about a particular product or brand.
3. Direct-marketing efforts have an excellent chance of favorably influencing target consumers' attitudes because the products and services offered and the promotional messages conveyed are very carefully designed to address the individual segments' needs and concerns.
4. Consumers' attitudes toward a particular brand's advertising are independent of their beliefs about the brand and do not influence their attitudes toward the brand itself.
5. ________ suggests that attitudes develop as consumers look at and make judgments about their own behavior.
6. Attitude-toward-object, attitude-toward-behavior, and theory-of-reasoned-action models are examples of ________.
7. If an undergraduate student was considering getting a tattoo and stopped to ask herself what her parents would think of such behavior, such a reflection would constitute her ________.
8. Consumers who have a high need for cognition are likely to ________.
9. Direct marketing efforts have an excellent chance of favorably influencing target consumer's attitudes because ________.
10. Niche marketing is also sometimes called ________.
11. ________ assess(es) the likelihood of a consumer purchasing a product or behaving in a certain way.
12. Which of the following types of companies is most likely to go after an attitude change market strategy?
13. According to ________, discomfort occurs when a consumer holds conflicting thoughts about a belief or an attitude object.
14. Ads for cosmetics and personal care products acknowledge the fact that people want to protect their self-images from inner feelings of doubt. This is consistent with which basic motivational functions?
15. Attitudes are an expression or reflection of the consumer's general values, lifestyle, and outlook.
16. ________ involve both the beliefs that the consumer attributes to relevant others, such as friends and parents, and the consumer's motivation to comply with the beliefs held by those relevant others.
17. In general, the more information consumers have about a product or service, the more likely they are to form attitudes about it, either positive or negative.
18. In a consumer behavior context, ________ are learned predispositions to behave in a consistently favorable or unfavorable way with respect to a given object.
19. The appeal of the attitude-toward-behavior model is that it allows researchers to understand consumers' subjective norms and the factors that form them.
20. 'The largest selling brand' and 'the one all others try to imitate' are claims used by companies trying to change attitudes by using the following strategy:
21. Emotional appeals most effectively influence attitude formation in consumers who have product experience.
22. The ________ is designed to account for cases in which the action or outcome is desired but not certain, and reflects the consumer's attempts to consume, whether or not they are successful.
23. According to the ________, attitudes consist of three major components: a cognitive component, an effective component, and a conative component.
24. Attitudes that develop through ________ tend to be more confidently held, more enduring, and more resistant to attack than those developed via ________.
25. In marketing and consumer research, the conative component of the tricomponent attitude model is frequently treated as an expression of the consumer's ________.

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