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DECA Marketing Performance Indicators

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DECA Marketing Performance Indicators

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25 Questions

1. Identify methods/techniques to generate a product idea.

A market is a group of consumers who have a common interest, need or want of a given good or service. This group of consumers also must be able to purchase the product. Identifying a market is an important activity in marketing as products will not appeal to everyone. Marketers identify markets' common interests by classifying consumer's demographic, geographic and psychographic information. Examples of this information include age, income, education, zip code, buying behavior, and leisure activities.Any action that a company takes will have consequences. If good choices are made, the results will most likely be good as well. In particular, improvements made to the marketing functions (pricing, marketing information management, promotion, etc.) will lead to new and improved goods and services, lower prices, and added value and utility being offered to consumers.New product ideas can come from a variety of sources: customers, competitors, channel members and company employees. Focus groups or idea sessions are often used my companies to involve customers in generating product ideas. In addition, companies that manufacture consumer packaged goods use a task force approach to new product development. This approach involves gathering employees from various departments to take a new concept and run it through the steps of product development. Companies that manufacture and sell industrial products establish venture teams that develop new products not part of the existing business.Types of advertising media include print, broadcast, online, specialty and social. Print media include newspaper, magazine, direct mail, directory, outdoor, and transit. Broadcast media include television and radio advertising. Online advertising are all forms of that use the Internet or e-mail including banner and pop-up ads. Specialty media are items used for distribution with the company's branding message. Social media includes platforms including Facebook, Twitter, and mobile media applications.

2. Demonstrate connections between company actions and results

Types of advertising media include print, broadcast, online, specialty and social. Print media include newspaper, magazine, direct mail, directory, outdoor, and transit. Broadcast media include television and radio advertising. Online advertising are all forms of that use the Internet or e-mail including banner and pop-up ads. Specialty media are items used for distribution with the company's branding message. Social media includes platforms including Facebook, Twitter, and mobile media applications.A market is a group of consumers who have a common interest, need or want of a given good or service. This group of consumers also must be able to purchase the product. Identifying a market is an important activity in marketing as products will not appeal to everyone. Marketers identify markets' common interests by classifying consumer's demographic, geographic and psychographic information. Examples of this information include age, income, education, zip code, buying behavior, and leisure activities.New product ideas can come from a variety of sources: customers, competitors, channel members and company employees. Focus groups or idea sessions are often used my companies to involve customers in generating product ideas. In addition, companies that manufacture consumer packaged goods use a task force approach to new product development. This approach involves gathering employees from various departments to take a new concept and run it through the steps of product development. Companies that manufacture and sell industrial products establish venture teams that develop new products not part of the existing business.Any action that a company takes will have consequences. If good choices are made, the results will most likely be good as well. In particular, improvements made to the marketing functions (pricing, marketing information management, promotion, etc.) will lead to new and improved goods and services, lower prices, and added value and utility being offered to consumers.

3. Explain types of advertising media

Types of advertising media include print, broadcast, online, specialty and social. Print media include newspaper, magazine, direct mail, directory, outdoor, and transit. Broadcast media include television and radio advertising. Online advertising are all forms of that use the Internet or e-mail including banner and pop-up ads. Specialty media are items used for distribution with the company's branding message. Social media includes platforms including Facebook, Twitter, and mobile media applications.Any action that a company takes will have consequences. If good choices are made, the results will most likely be good as well. In particular, improvements made to the marketing functions (pricing, marketing information management, promotion, etc.) will lead to new and improved goods and services, lower prices, and added value and utility being offered to consumers.A market is a group of consumers who have a common interest, need or want of a given good or service. This group of consumers also must be able to purchase the product. Identifying a market is an important activity in marketing as products will not appeal to everyone. Marketers identify markets' common interests by classifying consumer's demographic, geographic and psychographic information. Examples of this information include age, income, education, zip code, buying behavior, and leisure activities.New product ideas can come from a variety of sources: customers, competitors, channel members and company employees. Focus groups or idea sessions are often used my companies to involve customers in generating product ideas. In addition, companies that manufacture consumer packaged goods use a task force approach to new product development. This approach involves gathering employees from various departments to take a new concept and run it through the steps of product development. Companies that manufacture and sell industrial products establish venture teams that develop new products not part of the existing business.

4. Explain the concept of market and market identification.

New product ideas can come from a variety of sources: customers, competitors, channel members and company employees. Focus groups or idea sessions are often used my companies to involve customers in generating product ideas. In addition, companies that manufacture consumer packaged goods use a task force approach to new product development. This approach involves gathering employees from various departments to take a new concept and run it through the steps of product development. Companies that manufacture and sell industrial products establish venture teams that develop new products not part of the existing business.Types of advertising media include print, broadcast, online, specialty and social. Print media include newspaper, magazine, direct mail, directory, outdoor, and transit. Broadcast media include television and radio advertising. Online advertising are all forms of that use the Internet or e-mail including banner and pop-up ads. Specialty media are items used for distribution with the company's branding message. Social media includes platforms including Facebook, Twitter, and mobile media applications.A market is a group of consumers who have a common interest, need or want of a given good or service. This group of consumers also must be able to purchase the product. Identifying a market is an important activity in marketing as products will not appeal to everyone. Marketers identify markets' common interests by classifying consumer's demographic, geographic and psychographic information. Examples of this information include age, income, education, zip code, buying behavior, and leisure activities.Any action that a company takes will have consequences. If good choices are made, the results will most likely be good as well. In particular, improvements made to the marketing functions (pricing, marketing information management, promotion, etc.) will lead to new and improved goods and services, lower prices, and added value and utility being offered to consumers.

5. Explain the use of descriptive statistics in marketing decision making

After data is collected, descriptive statistics can be used to understand the market research problem. Research may be presented in graphics including tables, charts and graphs along with a description of what the data represents.Types of advertising media include print, broadcast, online, specialty and social. Print media include newspaper, magazine, direct mail, directory, outdoor, and transit. Broadcast media include television and radio advertising. Online advertising are all forms of that use the Internet or e-mail including banner and pop-up ads. Specialty media are items used for distribution with the company's branding message. Social media includes platforms including Facebook, Twitter, and mobile media applications.New product ideas can come from a variety of sources: customers, competitors, channel members and company employees. Focus groups or idea sessions are often used my companies to involve customers in generating product ideas. In addition, companies that manufacture consumer packaged goods use a task force approach to new product development. This approach involves gathering employees from various departments to take a new concept and run it through the steps of product development. Companies that manufacture and sell industrial products establish venture teams that develop new products not part of the existing business.Any action that a company takes will have consequences. If good choices are made, the results will most likely be good as well. In particular, improvements made to the marketing functions (pricing, marketing information management, promotion, etc.) will lead to new and improved goods and services, lower prices, and added value and utility being offered to consumers.

6. Demonstrate connections between company actions and results.

7. Discuss motivational theories that impact buying behavior

Any action that a company takes will have consequences. If good choices are made, the results will most likely be good as well. In particular, improvements made to the marketing functions (pricing, marketing information management, promotion, etc.) will lead to new and improved goods and services, lower prices, and added value and utility being offered to consumers.Types of advertising media include print, broadcast, online, specialty and social. Print media include newspaper, magazine, direct mail, directory, outdoor, and transit. Broadcast media include television and radio advertising. Online advertising are all forms of that use the Internet or e-mail including banner and pop-up ads. Specialty media are items used for distribution with the company's branding message. Social media includes platforms including Facebook, Twitter, and mobile media applications.New product ideas can come from a variety of sources: customers, competitors, channel members and company employees. Focus groups or idea sessions are often used my companies to involve customers in generating product ideas. In addition, companies that manufacture consumer packaged goods use a task force approach to new product development. This approach involves gathering employees from various departments to take a new concept and run it through the steps of product development. Companies that manufacture and sell industrial products establish venture teams that develop new products not part of the existing business.Maslow's heirarchy of needs (physiological, security, social, esteem, self-actualization). Buying motives (emotional motives, rational motives, patronage motives).

8. Describe word-of-mouth channels used to communicate with targeted audiences

New product ideas can come from a variety of sources: customers, competitors, channel members and company employees. Focus groups or idea sessions are often used my companies to involve customers in generating product ideas. In addition, companies that manufacture consumer packaged goods use a task force approach to new product development. This approach involves gathering employees from various departments to take a new concept and run it through the steps of product development. Companies that manufacture and sell industrial products establish venture teams that develop new products not part of the existing business.Any action that a company takes will have consequences. If good choices are made, the results will most likely be good as well. In particular, improvements made to the marketing functions (pricing, marketing information management, promotion, etc.) will lead to new and improved goods and services, lower prices, and added value and utility being offered to consumers.Types of advertising media include print, broadcast, online, specialty and social. Print media include newspaper, magazine, direct mail, directory, outdoor, and transit. Broadcast media include television and radio advertising. Online advertising are all forms of that use the Internet or e-mail including banner and pop-up ads. Specialty media are items used for distribution with the company's branding message. Social media includes platforms including Facebook, Twitter, and mobile media applications.Word-of-mouth channels allow consumers to promote a product or service. Channels of communication for this method include after-sale follow-up, recognition of purchase in media, incentive programs, buzz marketing, providing samples, and interactive promotions such as e-mails, entertainment, Youtube videos, and social media interactions.

9. Describe the regulation of promotion

New product ideas can come from a variety of sources: customers, competitors, channel members and company employees. Focus groups or idea sessions are often used my companies to involve customers in generating product ideas. In addition, companies that manufacture consumer packaged goods use a task force approach to new product development. This approach involves gathering employees from various departments to take a new concept and run it through the steps of product development. Companies that manufacture and sell industrial products establish venture teams that develop new products not part of the existing business.Types of advertising media include print, broadcast, online, specialty and social. Print media include newspaper, magazine, direct mail, directory, outdoor, and transit. Broadcast media include television and radio advertising. Online advertising are all forms of that use the Internet or e-mail including banner and pop-up ads. Specialty media are items used for distribution with the company's branding message. Social media includes platforms including Facebook, Twitter, and mobile media applications.Any action that a company takes will have consequences. If good choices are made, the results will most likely be good as well. In particular, improvements made to the marketing functions (pricing, marketing information management, promotion, etc.) will lead to new and improved goods and services, lower prices, and added value and utility being offered to consumers.The Federal Trade Commission is the main regulator of promotional practices overseeing issues related to advertising and endorsements. Trade associations and consumers also play a role in regulating promotion strategies. The primary topics that are discussed are deceptive advertising practices including advertising to children, privacy, contests, false testimonials, bait and switch advertising, free offers, and misleading demonstrations.

10. Explain the use of diaries (product, media-use, contact)

A market researcher can collect specific information through a research participant diary that is kept over a period of time. A diary may be open-question or forced choice, depending on the time allowed for the market research study. Diaries are used most often to collect data on how people use their time and spend their money. Diaries may allow a market researcher to understand opinions better and allow follow-up from an interview. However, the use of diaries can be costly and have a large dropout rate.Any action that a company takes will have consequences. If good choices are made, the results will most likely be good as well. In particular, improvements made to the marketing functions (pricing, marketing information management, promotion, etc.) will lead to new and improved goods and services, lower prices, and added value and utility being offered to consumers.Types of advertising media include print, broadcast, online, specialty and social. Print media include newspaper, magazine, direct mail, directory, outdoor, and transit. Broadcast media include television and radio advertising. Online advertising are all forms of that use the Internet or e-mail including banner and pop-up ads. Specialty media are items used for distribution with the company's branding message. Social media includes platforms including Facebook, Twitter, and mobile media applications.New product ideas can come from a variety of sources: customers, competitors, channel members and company employees. Focus groups or idea sessions are often used my companies to involve customers in generating product ideas. In addition, companies that manufacture consumer packaged goods use a task force approach to new product development. This approach involves gathering employees from various departments to take a new concept and run it through the steps of product development. Companies that manufacture and sell industrial products establish venture teams that develop new products not part of the existing business.

11. Explain the nature and scope of the pricing function

The pricing function includes all activities that determine how much to charge for a good or service. This is an important business activity as it directly impacts the financial success for the company. The price of a good or service can affect brand image, market share and profits. The goal of pricing a product is to earn a return on investment (ROI), gain market share, and face competition.Types of advertising media include print, broadcast, online, specialty and social. Print media include newspaper, magazine, direct mail, directory, outdoor, and transit. Broadcast media include television and radio advertising. Online advertising are all forms of that use the Internet or e-mail including banner and pop-up ads. Specialty media are items used for distribution with the company's branding message. Social media includes platforms including Facebook, Twitter, and mobile media applications.New product ideas can come from a variety of sources: customers, competitors, channel members and company employees. Focus groups or idea sessions are often used my companies to involve customers in generating product ideas. In addition, companies that manufacture consumer packaged goods use a task force approach to new product development. This approach involves gathering employees from various departments to take a new concept and run it through the steps of product development. Companies that manufacture and sell industrial products establish venture teams that develop new products not part of the existing business.Any action that a company takes will have consequences. If good choices are made, the results will most likely be good as well. In particular, improvements made to the marketing functions (pricing, marketing information management, promotion, etc.) will lead to new and improved goods and services, lower prices, and added value and utility being offered to consumers.

12. Explain the nature and scope of the product/services management function.

Any action that a company takes will have consequences. If good choices are made, the results will most likely be good as well. In particular, improvements made to the marketing functions (pricing, marketing information management, promotion, etc.) will lead to new and improved goods and services, lower prices, and added value and utility being offered to consumers.Types of advertising media include print, broadcast, online, specialty and social. Print media include newspaper, magazine, direct mail, directory, outdoor, and transit. Broadcast media include television and radio advertising. Online advertising are all forms of that use the Internet or e-mail including banner and pop-up ads. Specialty media are items used for distribution with the company's branding message. Social media includes platforms including Facebook, Twitter, and mobile media applications.Product/service management involves any activities that focus on obtaining, developing, maintaining, and improving products and services based on market research. This includes creating a product mix and continuously updating it throughout the product life cycle. Product/service management is very important when ensuring that everything in the product mix is optimal for the target market.New product ideas can come from a variety of sources: customers, competitors, channel members and company employees. Focus groups or idea sessions are often used my companies to involve customers in generating product ideas. In addition, companies that manufacture consumer packaged goods use a task force approach to new product development. This approach involves gathering employees from various departments to take a new concept and run it through the steps of product development. Companies that manufacture and sell industrial products establish venture teams that develop new products not part of the existing business.

13. Identify product's/service's competitive advantage.

Types of advertising media include print, broadcast, online, specialty and social. Print media include newspaper, magazine, direct mail, directory, outdoor, and transit. Broadcast media include television and radio advertising. Online advertising are all forms of that use the Internet or e-mail including banner and pop-up ads. Specialty media are items used for distribution with the company's branding message. Social media includes platforms including Facebook, Twitter, and mobile media applications.A product's/service's competitive advantage is the difference between it and the competitor's products/services. It allows the company to build brand loyalty, increase price due to the perceived higher value, and increase its market share due to the popularity of the products/services.New product ideas can come from a variety of sources: customers, competitors, channel members and company employees. Focus groups or idea sessions are often used my companies to involve customers in generating product ideas. In addition, companies that manufacture consumer packaged goods use a task force approach to new product development. This approach involves gathering employees from various departments to take a new concept and run it through the steps of product development. Companies that manufacture and sell industrial products establish venture teams that develop new products not part of the existing business.Any action that a company takes will have consequences. If good choices are made, the results will most likely be good as well. In particular, improvements made to the marketing functions (pricing, marketing information management, promotion, etc.) will lead to new and improved goods and services, lower prices, and added value and utility being offered to consumers.

14. Describe the role of business ethics in pricing

Any action that a company takes will have consequences. If good choices are made, the results will most likely be good as well. In particular, improvements made to the marketing functions (pricing, marketing information management, promotion, etc.) will lead to new and improved goods and services, lower prices, and added value and utility being offered to consumers.Types of advertising media include print, broadcast, online, specialty and social. Print media include newspaper, magazine, direct mail, directory, outdoor, and transit. Broadcast media include television and radio advertising. Online advertising are all forms of that use the Internet or e-mail including banner and pop-up ads. Specialty media are items used for distribution with the company's branding message. Social media includes platforms including Facebook, Twitter, and mobile media applications.Ethical practices as it relates to pricing include understanding price fixing, price discrimination, and unit pricing. Price fixing happens when competitors agree to sell their product at a certain price. Price discrimination occurs when different customers in similar situations are charged different prices. Unit measure lets consumers determine the unit cost of items. All these situations require a business to make fair decisions for the consumer and not work with other businesses to take advantage of the market.New product ideas can come from a variety of sources: customers, competitors, channel members and company employees. Focus groups or idea sessions are often used my companies to involve customers in generating product ideas. In addition, companies that manufacture consumer packaged goods use a task force approach to new product development. This approach involves gathering employees from various departments to take a new concept and run it through the steps of product development. Companies that manufacture and sell industrial products establish venture teams that develop new products not part of the existing business.

15. Explain the role of situation analysis in the marketing planning process

New product ideas can come from a variety of sources: customers, competitors, channel members and company employees. Focus groups or idea sessions are often used my companies to involve customers in generating product ideas. In addition, companies that manufacture consumer packaged goods use a task force approach to new product development. This approach involves gathering employees from various departments to take a new concept and run it through the steps of product development. Companies that manufacture and sell industrial products establish venture teams that develop new products not part of the existing business.Any action that a company takes will have consequences. If good choices are made, the results will most likely be good as well. In particular, improvements made to the marketing functions (pricing, marketing information management, promotion, etc.) will lead to new and improved goods and services, lower prices, and added value and utility being offered to consumers.Situation analysis helps marketers to understand influences on marketing strategy both within the business and in the marketplace. Two common tools used in situation analysis are the SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis and an environmental scan. Both provide a business with an opportunity understand how they can react effectively to changes in the market.Types of advertising media include print, broadcast, online, specialty and social. Print media include newspaper, magazine, direct mail, directory, outdoor, and transit. Broadcast media include television and radio advertising. Online advertising are all forms of that use the Internet or e-mail including banner and pop-up ads. Specialty media are items used for distribution with the company's branding message. Social media includes platforms including Facebook, Twitter, and mobile media applications.

16. Explain key factors in building a clientele.

Types of advertising media include print, broadcast, online, specialty and social. Print media include newspaper, magazine, direct mail, directory, outdoor, and transit. Broadcast media include television and radio advertising. Online advertising are all forms of that use the Internet or e-mail including banner and pop-up ads. Specialty media are items used for distribution with the company's branding message. Social media includes platforms including Facebook, Twitter, and mobile media applications.Any action that a company takes will have consequences. If good choices are made, the results will most likely be good as well. In particular, improvements made to the marketing functions (pricing, marketing information management, promotion, etc.) will lead to new and improved goods and services, lower prices, and added value and utility being offered to consumers.New product ideas can come from a variety of sources: customers, competitors, channel members and company employees. Focus groups or idea sessions are often used my companies to involve customers in generating product ideas. In addition, companies that manufacture consumer packaged goods use a task force approach to new product development. This approach involves gathering employees from various departments to take a new concept and run it through the steps of product development. Companies that manufacture and sell industrial products establish venture teams that develop new products not part of the existing business.When building a clientele, there are 3 main factors that must be considered. The first factor is making the sale, which includes all activities that sales representatives perform when interacting with consumers during the selling process. The second factor is after-sales activities, which includes order processing and payment, the customer's departure from the store, follow-up after the purchase, customer service and tracking, and evaluation of employee performance. The third factor is customer relationship management, which involves seeking out customers and keeping them satisfied with the use of technology and customer loyalty techniques.

17. Explain customer/client/business buying behavior

New product ideas can come from a variety of sources: customers, competitors, channel members and company employees. Focus groups or idea sessions are often used my companies to involve customers in generating product ideas. In addition, companies that manufacture consumer packaged goods use a task force approach to new product development. This approach involves gathering employees from various departments to take a new concept and run it through the steps of product development. Companies that manufacture and sell industrial products establish venture teams that develop new products not part of the existing business.Types of advertising media include print, broadcast, online, specialty and social. Print media include newspaper, magazine, direct mail, directory, outdoor, and transit. Broadcast media include television and radio advertising. Online advertising are all forms of that use the Internet or e-mail including banner and pop-up ads. Specialty media are items used for distribution with the company's branding message. Social media includes platforms including Facebook, Twitter, and mobile media applications.Any action that a company takes will have consequences. If good choices are made, the results will most likely be good as well. In particular, improvements made to the marketing functions (pricing, marketing information management, promotion, etc.) will lead to new and improved goods and services, lower prices, and added value and utility being offered to consumers.Final consumers: buy products or services for personal use. Business consumers: buy goods and services to produce and market other goods and services for resale (e.g. manufacturers, and business that buy products or services used in daily operations) Buying behaviors based on wants and needs. Motivation is a big part of buying behavior (emotional motive, rational motive, patronage motive). Consumer decision-making process: problem recognition, information search, alternative evaluation, purchase, postpurchase evalution.

18. Explain how businesses can use trade-show/exposition participation to communicate with targeted audiences

Any action that a company takes will have consequences. If good choices are made, the results will most likely be good as well. In particular, improvements made to the marketing functions (pricing, marketing information management, promotion, etc.) will lead to new and improved goods and services, lower prices, and added value and utility being offered to consumers.New product ideas can come from a variety of sources: customers, competitors, channel members and company employees. Focus groups or idea sessions are often used my companies to involve customers in generating product ideas. In addition, companies that manufacture consumer packaged goods use a task force approach to new product development. This approach involves gathering employees from various departments to take a new concept and run it through the steps of product development. Companies that manufacture and sell industrial products establish venture teams that develop new products not part of the existing business.A trade show is an exhibit of products of interest to a specific industry. By participating in a trade show, a business can target a specific target market who has self-selected their interest in the industry. When you participate in a trade show you have the ability to have direct interaction with consumers, demonstrate your product and gather contact information.Types of advertising media include print, broadcast, online, specialty and social. Print media include newspaper, magazine, direct mail, directory, outdoor, and transit. Broadcast media include television and radio advertising. Online advertising are all forms of that use the Internet or e-mail including banner and pop-up ads. Specialty media are items used for distribution with the company's branding message. Social media includes platforms including Facebook, Twitter, and mobile media applications.

19. Explain the concept of product mix.

Types of advertising media include print, broadcast, online, specialty and social. Print media include newspaper, magazine, direct mail, directory, outdoor, and transit. Broadcast media include television and radio advertising. Online advertising are all forms of that use the Internet or e-mail including banner and pop-up ads. Specialty media are items used for distribution with the company's branding message. Social media includes platforms including Facebook, Twitter, and mobile media applications.New product ideas can come from a variety of sources: customers, competitors, channel members and company employees. Focus groups or idea sessions are often used my companies to involve customers in generating product ideas. In addition, companies that manufacture consumer packaged goods use a task force approach to new product development. This approach involves gathering employees from various departments to take a new concept and run it through the steps of product development. Companies that manufacture and sell industrial products establish venture teams that develop new products not part of the existing business.A product mix is all the products that a company makes or sells. This includes the width, length, depth and consistency of the product mix. Width: total # of lines of products. Length: total # of products in each line. Depth: variations of each product (e.g. colour, size). Consistency: similarity between different products in use, function, etc.Any action that a company takes will have consequences. If good choices are made, the results will most likely be good as well. In particular, improvements made to the marketing functions (pricing, marketing information management, promotion, etc.) will lead to new and improved goods and services, lower prices, and added value and utility being offered to consumers.

20. Identify information monitored for marketing decision making

New product ideas can come from a variety of sources: customers, competitors, channel members and company employees. Focus groups or idea sessions are often used my companies to involve customers in generating product ideas. In addition, companies that manufacture consumer packaged goods use a task force approach to new product development. This approach involves gathering employees from various departments to take a new concept and run it through the steps of product development. Companies that manufacture and sell industrial products establish venture teams that develop new products not part of the existing business.Any action that a company takes will have consequences. If good choices are made, the results will most likely be good as well. In particular, improvements made to the marketing functions (pricing, marketing information management, promotion, etc.) will lead to new and improved goods and services, lower prices, and added value and utility being offered to consumers.Marketers need various types of information to make effective decisions. Generally, this information falls in to three categories: customers, marketing mix and business environment. Marketers want to know demographic and psychographic information about their target market as well as buying behavior information. Marketing mix information can include features and benefit topics, product packaging, selling choices and promotional strategies. The business environment topics can include information related to economics, government regulations, legal issues and SWOT analysis.Types of advertising media include print, broadcast, online, specialty and social. Print media include newspaper, magazine, direct mail, directory, outdoor, and transit. Broadcast media include television and radio advertising. Online advertising are all forms of that use the Internet or e-mail including banner and pop-up ads. Specialty media are items used for distribution with the company's branding message. Social media includes platforms including Facebook, Twitter, and mobile media applications.

21. Explain the nature of marketing plans

A marketing plan is a detailed file that guides marketing strategy for a period of time. Elements of a marketing plan include an executive summary, situation analysis, objectives, marketing strategies, implementation decisions, evaluation measures and appendices.Any action that a company takes will have consequences. If good choices are made, the results will most likely be good as well. In particular, improvements made to the marketing functions (pricing, marketing information management, promotion, etc.) will lead to new and improved goods and services, lower prices, and added value and utility being offered to consumers.Types of advertising media include print, broadcast, online, specialty and social. Print media include newspaper, magazine, direct mail, directory, outdoor, and transit. Broadcast media include television and radio advertising. Online advertising are all forms of that use the Internet or e-mail including banner and pop-up ads. Specialty media are items used for distribution with the company's branding message. Social media includes platforms including Facebook, Twitter, and mobile media applications.New product ideas can come from a variety of sources: customers, competitors, channel members and company employees. Focus groups or idea sessions are often used my companies to involve customers in generating product ideas. In addition, companies that manufacture consumer packaged goods use a task force approach to new product development. This approach involves gathering employees from various departments to take a new concept and run it through the steps of product development. Companies that manufacture and sell industrial products establish venture teams that develop new products not part of the existing business.

22. Explain key factors in building a clientele

When building a clientele, there are 3 main factors that must be considered. The first factor is making the sale, which includes all activities that sales representatives perform when interacting with consumers during the selling process. The second factor is after-sales activities, which includes order processing and payment, the customer's departure from the store, follow-up after the purchase, customer service and tracking, and evaluation of employee performance. The third factor is customer relationship management, which involves seeking out customers and keeping them satisfied with the use of technology and customer loyalty techniques.Any action that a company takes will have consequences. If good choices are made, the results will most likely be good as well. In particular, improvements made to the marketing functions (pricing, marketing information management, promotion, etc.) will lead to new and improved goods and services, lower prices, and added value and utility being offered to consumers.Types of advertising media include print, broadcast, online, specialty and social. Print media include newspaper, magazine, direct mail, directory, outdoor, and transit. Broadcast media include television and radio advertising. Online advertising are all forms of that use the Internet or e-mail including banner and pop-up ads. Specialty media are items used for distribution with the company's branding message. Social media includes platforms including Facebook, Twitter, and mobile media applications.New product ideas can come from a variety of sources: customers, competitors, channel members and company employees. Focus groups or idea sessions are often used my companies to involve customers in generating product ideas. In addition, companies that manufacture consumer packaged goods use a task force approach to new product development. This approach involves gathering employees from various departments to take a new concept and run it through the steps of product development. Companies that manufacture and sell industrial products establish venture teams that develop new products not part of the existing business.

23. Explain the nature and scope of channel management

New product ideas can come from a variety of sources: customers, competitors, channel members and company employees. Focus groups or idea sessions are often used my companies to involve customers in generating product ideas. In addition, companies that manufacture consumer packaged goods use a task force approach to new product development. This approach involves gathering employees from various departments to take a new concept and run it through the steps of product development. Companies that manufacture and sell industrial products establish venture teams that develop new products not part of the existing business.Any action that a company takes will have consequences. If good choices are made, the results will most likely be good as well. In particular, improvements made to the marketing functions (pricing, marketing information management, promotion, etc.) will lead to new and improved goods and services, lower prices, and added value and utility being offered to consumers.Channel management is the supervision of a good or service through the manufacturing process to the final user. This process can include manufacturers, wholesalers, retailers, direct and indirect distribution and agents. As a good or service moves in this process, channel management can include the selection of a transportation systems and services as well as inventory storage.Types of advertising media include print, broadcast, online, specialty and social. Print media include newspaper, magazine, direct mail, directory, outdoor, and transit. Broadcast media include television and radio advertising. Online advertising are all forms of that use the Internet or e-mail including banner and pop-up ads. Specialty media are items used for distribution with the company's branding message. Social media includes platforms including Facebook, Twitter, and mobile media applications.

24. Describe the nature of selling regulations

Types of advertising media include print, broadcast, online, specialty and social. Print media include newspaper, magazine, direct mail, directory, outdoor, and transit. Broadcast media include television and radio advertising. Online advertising are all forms of that use the Internet or e-mail including banner and pop-up ads. Specialty media are items used for distribution with the company's branding message. Social media includes platforms including Facebook, Twitter, and mobile media applications.Selling regulations are growing in local and state governments. Regulations can include related to sales tax, where products may be sold and how promotions can be communicated.Any action that a company takes will have consequences. If good choices are made, the results will most likely be good as well. In particular, improvements made to the marketing functions (pricing, marketing information management, promotion, etc.) will lead to new and improved goods and services, lower prices, and added value and utility being offered to consumers.New product ideas can come from a variety of sources: customers, competitors, channel members and company employees. Focus groups or idea sessions are often used my companies to involve customers in generating product ideas. In addition, companies that manufacture consumer packaged goods use a task force approach to new product development. This approach involves gathering employees from various departments to take a new concept and run it through the steps of product development. Companies that manufacture and sell industrial products establish venture teams that develop new products not part of the existing business.

25. Evaluate questionnaire design (types of questions, question wording, routing, sequencing, length, layout)

A market research questionnaire should provide data that is valid and reliable. Questions should measure what is intended in the market research problem and be clear, properly written, formatted and conducted. Another major decision in questionnaire development is to select questions. A questionnaire may have open-ended and/or forced-end questions. Questions should be selected based on the goal of the market research.New product ideas can come from a variety of sources: customers, competitors, channel members and company employees. Focus groups or idea sessions are often used my companies to involve customers in generating product ideas. In addition, companies that manufacture consumer packaged goods use a task force approach to new product development. This approach involves gathering employees from various departments to take a new concept and run it through the steps of product development. Companies that manufacture and sell industrial products establish venture teams that develop new products not part of the existing business.Types of advertising media include print, broadcast, online, specialty and social. Print media include newspaper, magazine, direct mail, directory, outdoor, and transit. Broadcast media include television and radio advertising. Online advertising are all forms of that use the Internet or e-mail including banner and pop-up ads. Specialty media are items used for distribution with the company's branding message. Social media includes platforms including Facebook, Twitter, and mobile media applications.Any action that a company takes will have consequences. If good choices are made, the results will most likely be good as well. In particular, improvements made to the marketing functions (pricing, marketing information management, promotion, etc.) will lead to new and improved goods and services, lower prices, and added value and utility being offered to consumers.

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All trademarks, logos and brand names are the property of their respective owners. All company, product and service names used in this website are for identification purposes only. Use of these names, trademarks and brands does not imply endorsement.

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Privacy | Terms |

Without work one finishes nothing. - Ralph Waldo Emerson
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