FBLA Advertising Test
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Avg score: 61% • Most missed: “Demographics”
FBLA Advertising Test
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25 Questions

1. Feature

2. Get An Objective - Distribution Plan And Target Audience - Create Central Theme - Message To Support The Theme - Select A Promotional Product That Bears A Natural Relationship To Your Profession Or Communications Theme. - Don't Pick An Item Based Solely On Uniqueness - Price Or Perceived Value.

3. User Generate Content

4. Market Analysis

5. Positioning

6. Event Sponsorship

7. Institutional Advertising

8. Reach

9. Coincidental Studies

10. Propaganda

11. Press Release

12. Industry Analysis

13. Design

14. Media-Buying Service

15. Consumer

16. Profit/Gain - Fear Of Loss - Comfort And Pleasure - Avoidance Of Pain - Love And Affection - Pride And Prestige

17. Logistics And Use In Distribution

18. Mass Media

19. In-House Agency

20. Focus Group

21. Return On Investment

22. Target Segment

23. Standard Of Living

24. Individual - Social - Marketing

25. Social Class

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