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Consumer Behavior 101 Practice Test: Basics of Consumer Behavior
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Consumer behavior is the actions and decisions people make when choosing, buying, using, and disposing of a product or service. It's important in marketing because it explains how consumers make decisions about what products to buy, when to buy them, and from whom to buy them.  The consumer decision-making process involves five basic steps: Need recognition Searching and gathering information Considering the alternatives Buying the product or service Post-purchase evaluation  Experts agree that there are four main types of consumer behavior: complex-buying behavior, dissonance-reducing... Show more
Consumer Behavior 101 Practice Test: Basics of Consumer Behavior
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25 Questions

1. Pete ate at a local tex-mex chain last weekend and received such poor service that he swore he would never go back. The following Monday, when his coworkers asked about his weekend, Pete told them about the bungled, dissatisfactory service he received, and even exaggerated the lousy experience he had. In this situation, Pete is best described as a(n) ________.
2. The societal marketing concept advocates a short-term perspective in driving for increased market share and quick profits.
3. A ________ strategy is designed to make it in the best interest of customers to stay with a company rather than switch to another company.
4. The production orientation focuses on profit through ________, while the marketing concept focuses on profits based on ________.
5. When Jenny is checking out at the grocery store, she frequently picks up a 20-oz bottle of soda at one of the coolers by the register. She doesn't have a strong preference for Coke or Pepsi, and will just buy whichever happens to be closest. In this instance, Jenny is best described as a(n) ________.
6. Purchase behavior and post purchase evaluation are elements of the input stage of the consumer decision-making model.
7. Norman dislikes the health insurance plan provided by his employer, but is unwilling to switch to a different health insurer because obtaining private health insurance would be significantly more expensive than the employer-subsidized plan in which he is currently enrolled. With regard to health insurance, Norman is best described as a(n) ________.
8. Four drivers of successful relationships between marketers and customers are customer value, high levels of customer satisfaction, a strong sense of customer trust, and building a structure that ensures customer retention.
9. The focus of the ________ was to sell more of what the manufacturing department was able to produce.
10. Successful product positioning centers around two key points: communicating the benefits to the consumers, and developing and communicating a unique selling proposition.
11. The primary objective of providing value to customers continuously and more effectively than the competition is ________.
12. Matt's Mobile Services has designed a cell phone plan especially for tech-savvy teens who are heavy cell-phone users and live in households earning over $150,000 per year. In tailoring the plan for a specific group of consumers based on their particular needs, Matt's Mobile Services has provided an example of ________.
13. The societal marketing concept calls on marketers to ________.
14. The process of dividing a market into subsets of consumers with common needs or characteristics is known as ________.
15. Companies that focus on understanding customers are able to continue to grow and remain leaders in their industries in spite of increased competition and changing business environments.
16. Carol is in charge of purchasing at Mercy Hospital. When she puts in an order for towels for the hospital, she is acting as a(n) ________.
17. Courtney has been looking at laptop computers for a while and has decided to purchase a Dell. Courtney's decision to purchase a Dell signifies her adoption of the product.
18. The sales orientation arose in response to the expanded capacity that was created during the production era.
19. ________ is one of the most pervasive of all types of consumer behavior because we all act as personal consumers.
20. The 4 Ps of the marketing mix are ________.
21. To respond to consumers' growing interest in products and services that were more unique and would better satisfy their individual or specific needs and preferences, companies adopted the ________.
22. Small reductions in customer defections produce significant increases in profits for all of the following reasons EXCEPT ________.
23. 'Me too' products are products that lack a unique image or benefit.
24. The selling concept focuses on the needs of the ________ and on existing products, while the marketing concept focuses on the needs of the ________.
25. Which of the following is considered an example of consumer behavior?

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