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Consumer Behavior 101 Practice Test: Consumer Attitude Formation and Change
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Consumer attitudes are a combination of beliefs, emotions, and behavioral intentions about a product or service. They are a key driver of purchasing behavior.  Many factors influence consumer attitudes, including: Personal values and beliefs Social influences Direct experience Marketing and advertising Age Physical, mental, and emotional growth Needs, values, expectations, resources Cultural, traditional, and social conventions Habits Peer groups  Consumers learn attitudes from a variety of sources, including: Word of mouth.  Marketers try to understand and influence their target... Show more
Consumer Behavior 101 Practice Test: Consumer Attitude Formation and Change
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25 Questions

1. The ________ is designed to account for cases in which the action or outcome is desired but not certain, and reflects the consumer's attempts to consume, whether or not they are successful.
2. The appeal of the attitude-toward-behavior model is that it allows researchers to understand consumers' subjective norms and the factors that form them.
3. According to the attitude-toward-object model, the consumer's attitude toward a product is a function of ________.
4. ________ portray consumers' attitudes with regard to an attitude object as a function of consumers' perceptions and assessment of the key attributes or beliefs of that object.
5. In marketing and consumer research, the conative component of the tricomponent attitude model is frequently treated as an expression of the consumer's intention to buy.
6. For market leaders that enjoy a significant amount of consumer goodwill and loyalty, the overriding marketing goal is to fortify the existing positive attitudes of consumers so that they will not succumb to competitors' special offers and other inducements designed to win them over.
7. If a consumer segment generally holds a positive attitude toward owning the latest designer jeans, then that segment's attitude toward new brands of designer jeans are likely to reflect that orientation. This is an example of the ________ of attitude.
8. Matthew recently purchased a new laptop for $1,500. He subsequently saw an advertisement for what appeared to be a similar model being sold for only $1,350. In order to resolve his ________, Matt decided that the cheaper model must not have as many attractive features as the model he purchased.
9. In marketing and consumer research, the conative component of the tricomponent attitude model is frequently treated as an expression of the consumer's ________.
10. In addition to being inferable from what people say or what they do, attitudes are also directly observable.
11. Individuals who try a brand without any inducements or individuals who buy a brand repeatedly are more likely to consider that they buy the brand because they like it, rather than because it was free or on sale.
12. Attitudes toward companies can be altered by communicating the civic and public acts that the companies sponsor and letting the public know about the good they are trying to do, but attitudes toward the company's products can only be altered through the products themselves.
13. According to the ________, attitudes consist of three major components: a cognitive component, an effective component, and a conative component.
14. The ________ acknowledges the possibility that the central route to persuasion can be influenced by a peripheral cue.
15. In a consumer behavior context, ________ are learned predispositions to behave in a consistently favorable or unfavorable way with respect to a given object.
16. Attitudes are an expression or reflection of the consumer's general values, lifestyle, and outlook.
17. If consumers like the ad they see, they are more likely to buy the product.
18. When consumers are willing to exert the effort to comprehend, learn, or evaluate the available information about the attitude object, learning and attitude change occur via the ________ to persuasion.
19. Attitudes might propel consumers toward a particular behavior or repel them away from a particular behavior, therefore attitudes have a ________ quality.
20. When a consumer's motivation or assessment skills are low, learning and attitude change tend to occur via the ________ to persuasion.
21. The knowledge function of the functional approach to attitude change relies on the fact that most people want to protect their self-images from inner feelings of doubt.
22. Consumers generally have favorable attitudes toward those brands that they believe have an adequate level of attributes that they evaluate as positive, and they have unfavorable attitudes toward those brands they feel do not have an adequate level of desired attributes or have too many negative or undesired attributes.
23. ________ attempts to explain how people assign blame or credit to events on the basis of either their own behavior or the behavior of others.
24. The affective component of the tricomponent attitude model is treated by consumer researchers as capturing an individual's direct or global assessment of the attitude object.
25. John is conducting research on American attitudes toward European car brands, particularly Volkswagen, Volvo, Mercedes, and BMW. This research is said to be ________.

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