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DECA Marketing Performance Indicators

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DECA Marketing Performance Indicators

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25 Questions

1. Explain factors affecting pricing decisions

When building a clientele, there are 3 main factors that must be considered. The first factor is making the sale, which includes all activities that sales representatives perform when interacting with consumers during the selling process. The second factor is after-sales activities, which includes order processing and payment, the customer's departure from the store, follow-up after the purchase, customer service and tracking, and evaluation of employee performance. The third factor is customer relationship management, which involves seeking out customers and keeping them satisfied with the use of technology and customer loyalty techniques.Consumers are protected by both federal and state provisions. The Federal Trade Commission enforces the Magnuson-Moss Consumer Product Warranty Act that sets minimum standards for warranties. The Consumer Product Safety Commission monitors product safety by issuing standards for constructions, testing, packaging and performance. The Food and Drug Administration enforces the Food, Drug and Cosmetics Act which sets standards for pure, wholesome and effective products in these categories. States have various forms of lemon laws and Better Business Bureaus to protect consumers.Management has 3 main functions that outline its role in the company. Planning involves developing steps to aid employees with carrying out their tasks. Organizing involves overseeing all employee tasks and offering help when needed, to ensure completion of everything. Controlling involves analyzing past performances and making decisions that will improve future tasks. By carrying out these functions, management can work towards higher quality from all employees.There are 4 key factors that must be considered when making pricing decisions. Cost and expenses will take away from a business' gross profit, so companies must try to reduce these as much as possible. Supply and demand deals with how much businesses are willing to offer and how much customers are willing to buy at a given price point, which is very important when determining the price. Consumer perceptions about the quality of the product or the service will also impact the effectiveness of prices. Finally, prices being charged by the competition must be taken into account, especially if price is the only differentiating factor.

2. Explain management's role in the achievement of quality.

There are 4 key factors that must be considered when making pricing decisions. Cost and expenses will take away from a business' gross profit, so companies must try to reduce these as much as possible. Supply and demand deals with how much businesses are willing to offer and how much customers are willing to buy at a given price point, which is very important when determining the price. Consumer perceptions about the quality of the product or the service will also impact the effectiveness of prices. Finally, prices being charged by the competition must be taken into account, especially if price is the only differentiating factor.Management has 3 main functions that outline its role in the company. Planning involves developing steps to aid employees with carrying out their tasks. Organizing involves overseeing all employee tasks and offering help when needed, to ensure completion of everything. Controlling involves analyzing past performances and making decisions that will improve future tasks. By carrying out these functions, management can work towards higher quality from all employees.When building a clientele, there are 3 main factors that must be considered. The first factor is making the sale, which includes all activities that sales representatives perform when interacting with consumers during the selling process. The second factor is after-sales activities, which includes order processing and payment, the customer's departure from the store, follow-up after the purchase, customer service and tracking, and evaluation of employee performance. The third factor is customer relationship management, which involves seeking out customers and keeping them satisfied with the use of technology and customer loyalty techniques.Consumers are protected by both federal and state provisions. The Federal Trade Commission enforces the Magnuson-Moss Consumer Product Warranty Act that sets minimum standards for warranties. The Consumer Product Safety Commission monitors product safety by issuing standards for constructions, testing, packaging and performance. The Food and Drug Administration enforces the Food, Drug and Cosmetics Act which sets standards for pure, wholesome and effective products in these categories. States have various forms of lemon laws and Better Business Bureaus to protect consumers.

3. Identify consumer protection provisions of appropriate agencies.

Consumers are protected by both federal and state provisions. The Federal Trade Commission enforces the Magnuson-Moss Consumer Product Warranty Act that sets minimum standards for warranties. The Consumer Product Safety Commission monitors product safety by issuing standards for constructions, testing, packaging and performance. The Food and Drug Administration enforces the Food, Drug and Cosmetics Act which sets standards for pure, wholesome and effective products in these categories. States have various forms of lemon laws and Better Business Bureaus to protect consumers.Management has 3 main functions that outline its role in the company. Planning involves developing steps to aid employees with carrying out their tasks. Organizing involves overseeing all employee tasks and offering help when needed, to ensure completion of everything. Controlling involves analyzing past performances and making decisions that will improve future tasks. By carrying out these functions, management can work towards higher quality from all employees.There are 4 key factors that must be considered when making pricing decisions. Cost and expenses will take away from a business' gross profit, so companies must try to reduce these as much as possible. Supply and demand deals with how much businesses are willing to offer and how much customers are willing to buy at a given price point, which is very important when determining the price. Consumer perceptions about the quality of the product or the service will also impact the effectiveness of prices. Finally, prices being charged by the competition must be taken into account, especially if price is the only differentiating factor.When building a clientele, there are 3 main factors that must be considered. The first factor is making the sale, which includes all activities that sales representatives perform when interacting with consumers during the selling process. The second factor is after-sales activities, which includes order processing and payment, the customer's departure from the store, follow-up after the purchase, customer service and tracking, and evaluation of employee performance. The third factor is customer relationship management, which involves seeking out customers and keeping them satisfied with the use of technology and customer loyalty techniques.

4. Explain key factors in building a clientele

There are 4 key factors that must be considered when making pricing decisions. Cost and expenses will take away from a business' gross profit, so companies must try to reduce these as much as possible. Supply and demand deals with how much businesses are willing to offer and how much customers are willing to buy at a given price point, which is very important when determining the price. Consumer perceptions about the quality of the product or the service will also impact the effectiveness of prices. Finally, prices being charged by the competition must be taken into account, especially if price is the only differentiating factor.When building a clientele, there are 3 main factors that must be considered. The first factor is making the sale, which includes all activities that sales representatives perform when interacting with consumers during the selling process. The second factor is after-sales activities, which includes order processing and payment, the customer's departure from the store, follow-up after the purchase, customer service and tracking, and evaluation of employee performance. The third factor is customer relationship management, which involves seeking out customers and keeping them satisfied with the use of technology and customer loyalty techniques.Management has 3 main functions that outline its role in the company. Planning involves developing steps to aid employees with carrying out their tasks. Organizing involves overseeing all employee tasks and offering help when needed, to ensure completion of everything. Controlling involves analyzing past performances and making decisions that will improve future tasks. By carrying out these functions, management can work towards higher quality from all employees.Consumers are protected by both federal and state provisions. The Federal Trade Commission enforces the Magnuson-Moss Consumer Product Warranty Act that sets minimum standards for warranties. The Consumer Product Safety Commission monitors product safety by issuing standards for constructions, testing, packaging and performance. The Food and Drug Administration enforces the Food, Drug and Cosmetics Act which sets standards for pure, wholesome and effective products in these categories. States have various forms of lemon laws and Better Business Bureaus to protect consumers.

5. Explain the nature and scope of the product/services management function.

Consumers are protected by both federal and state provisions. The Federal Trade Commission enforces the Magnuson-Moss Consumer Product Warranty Act that sets minimum standards for warranties. The Consumer Product Safety Commission monitors product safety by issuing standards for constructions, testing, packaging and performance. The Food and Drug Administration enforces the Food, Drug and Cosmetics Act which sets standards for pure, wholesome and effective products in these categories. States have various forms of lemon laws and Better Business Bureaus to protect consumers.Product/service management involves any activities that focus on obtaining, developing, maintaining, and improving products and services based on market research. This includes creating a product mix and continuously updating it throughout the product life cycle. Product/service management is very important when ensuring that everything in the product mix is optimal for the target market.Management has 3 main functions that outline its role in the company. Planning involves developing steps to aid employees with carrying out their tasks. Organizing involves overseeing all employee tasks and offering help when needed, to ensure completion of everything. Controlling involves analyzing past performances and making decisions that will improve future tasks. By carrying out these functions, management can work towards higher quality from all employees.There are 4 key factors that must be considered when making pricing decisions. Cost and expenses will take away from a business' gross profit, so companies must try to reduce these as much as possible. Supply and demand deals with how much businesses are willing to offer and how much customers are willing to buy at a given price point, which is very important when determining the price. Consumer perceptions about the quality of the product or the service will also impact the effectiveness of prices. Finally, prices being charged by the competition must be taken into account, especially if price is the only differentiating factor.

6. Generate product ideas.

Consumers are protected by both federal and state provisions. The Federal Trade Commission enforces the Magnuson-Moss Consumer Product Warranty Act that sets minimum standards for warranties. The Consumer Product Safety Commission monitors product safety by issuing standards for constructions, testing, packaging and performance. The Food and Drug Administration enforces the Food, Drug and Cosmetics Act which sets standards for pure, wholesome and effective products in these categories. States have various forms of lemon laws and Better Business Bureaus to protect consumers.There are 4 key factors that must be considered when making pricing decisions. Cost and expenses will take away from a business' gross profit, so companies must try to reduce these as much as possible. Supply and demand deals with how much businesses are willing to offer and how much customers are willing to buy at a given price point, which is very important when determining the price. Consumer perceptions about the quality of the product or the service will also impact the effectiveness of prices. Finally, prices being charged by the competition must be taken into account, especially if price is the only differentiating factor.Tools used to generate product ideas can include brainstorming, creative thinking processes and problem solving sessions. A company can generate product ideas by conducting consumer and sales force focus groups.Management has 3 main functions that outline its role in the company. Planning involves developing steps to aid employees with carrying out their tasks. Organizing involves overseeing all employee tasks and offering help when needed, to ensure completion of everything. Controlling involves analyzing past performances and making decisions that will improve future tasks. By carrying out these functions, management can work towards higher quality from all employees.

7. Explain the concept of market and market identification.

Consumers are protected by both federal and state provisions. The Federal Trade Commission enforces the Magnuson-Moss Consumer Product Warranty Act that sets minimum standards for warranties. The Consumer Product Safety Commission monitors product safety by issuing standards for constructions, testing, packaging and performance. The Food and Drug Administration enforces the Food, Drug and Cosmetics Act which sets standards for pure, wholesome and effective products in these categories. States have various forms of lemon laws and Better Business Bureaus to protect consumers.A market is a group of consumers who have a common interest, need or want of a given good or service. This group of consumers also must be able to purchase the product. Identifying a market is an important activity in marketing as products will not appeal to everyone. Marketers identify markets' common interests by classifying consumer's demographic, geographic and psychographic information. Examples of this information include age, income, education, zip code, buying behavior, and leisure activities.There are 4 key factors that must be considered when making pricing decisions. Cost and expenses will take away from a business' gross profit, so companies must try to reduce these as much as possible. Supply and demand deals with how much businesses are willing to offer and how much customers are willing to buy at a given price point, which is very important when determining the price. Consumer perceptions about the quality of the product or the service will also impact the effectiveness of prices. Finally, prices being charged by the competition must be taken into account, especially if price is the only differentiating factor.Management has 3 main functions that outline its role in the company. Planning involves developing steps to aid employees with carrying out their tasks. Organizing involves overseeing all employee tasks and offering help when needed, to ensure completion of everything. Controlling involves analyzing past performances and making decisions that will improve future tasks. By carrying out these functions, management can work towards higher quality from all employees.

8. Describe the nature of selling regulations

Selling regulations are growing in local and state governments. Regulations can include related to sales tax, where products may be sold and how promotions can be communicated.There are 4 key factors that must be considered when making pricing decisions. Cost and expenses will take away from a business' gross profit, so companies must try to reduce these as much as possible. Supply and demand deals with how much businesses are willing to offer and how much customers are willing to buy at a given price point, which is very important when determining the price. Consumer perceptions about the quality of the product or the service will also impact the effectiveness of prices. Finally, prices being charged by the competition must be taken into account, especially if price is the only differentiating factor.Management has 3 main functions that outline its role in the company. Planning involves developing steps to aid employees with carrying out their tasks. Organizing involves overseeing all employee tasks and offering help when needed, to ensure completion of everything. Controlling involves analyzing past performances and making decisions that will improve future tasks. By carrying out these functions, management can work towards higher quality from all employees.Consumers are protected by both federal and state provisions. The Federal Trade Commission enforces the Magnuson-Moss Consumer Product Warranty Act that sets minimum standards for warranties. The Consumer Product Safety Commission monitors product safety by issuing standards for constructions, testing, packaging and performance. The Food and Drug Administration enforces the Food, Drug and Cosmetics Act which sets standards for pure, wholesome and effective products in these categories. States have various forms of lemon laws and Better Business Bureaus to protect consumers.

9. Describe options businesses use to obtain marketing-research data (primary and secondary research)

Management has 3 main functions that outline its role in the company. Planning involves developing steps to aid employees with carrying out their tasks. Organizing involves overseeing all employee tasks and offering help when needed, to ensure completion of everything. Controlling involves analyzing past performances and making decisions that will improve future tasks. By carrying out these functions, management can work towards higher quality from all employees.Consumers are protected by both federal and state provisions. The Federal Trade Commission enforces the Magnuson-Moss Consumer Product Warranty Act that sets minimum standards for warranties. The Consumer Product Safety Commission monitors product safety by issuing standards for constructions, testing, packaging and performance. The Food and Drug Administration enforces the Food, Drug and Cosmetics Act which sets standards for pure, wholesome and effective products in these categories. States have various forms of lemon laws and Better Business Bureaus to protect consumers.There are 4 key factors that must be considered when making pricing decisions. Cost and expenses will take away from a business' gross profit, so companies must try to reduce these as much as possible. Supply and demand deals with how much businesses are willing to offer and how much customers are willing to buy at a given price point, which is very important when determining the price. Consumer perceptions about the quality of the product or the service will also impact the effectiveness of prices. Finally, prices being charged by the competition must be taken into account, especially if price is the only differentiating factor.Businesses may use internal and external resources to collect market research data. Internal information (primary data) can include customer records, sales reports, production and operations reports, and performance information. External information (secondary data) can be provided from trade associations, business publications and market research companies.

10. Describe factors used by marketers to position products/services.

There are 4 key factors that must be considered when making pricing decisions. Cost and expenses will take away from a business' gross profit, so companies must try to reduce these as much as possible. Supply and demand deals with how much businesses are willing to offer and how much customers are willing to buy at a given price point, which is very important when determining the price. Consumer perceptions about the quality of the product or the service will also impact the effectiveness of prices. Finally, prices being charged by the competition must be taken into account, especially if price is the only differentiating factor.Consumers are protected by both federal and state provisions. The Federal Trade Commission enforces the Magnuson-Moss Consumer Product Warranty Act that sets minimum standards for warranties. The Consumer Product Safety Commission monitors product safety by issuing standards for constructions, testing, packaging and performance. The Food and Drug Administration enforces the Food, Drug and Cosmetics Act which sets standards for pure, wholesome and effective products in these categories. States have various forms of lemon laws and Better Business Bureaus to protect consumers.The focus of product/service positioning is the image the product/service projects to the public. The goal is to set the product apart from the competition. Marketers can position products based on price and quality (focuses on price as in indication of value; high price = quality, low price = value), features and benefits (focuses on effectiveness and use) and in relation to competition or other products in the line (compares benefits of product to others).Management has 3 main functions that outline its role in the company. Planning involves developing steps to aid employees with carrying out their tasks. Organizing involves overseeing all employee tasks and offering help when needed, to ensure completion of everything. Controlling involves analyzing past performances and making decisions that will improve future tasks. By carrying out these functions, management can work towards higher quality from all employees.

11. Explain the nature of channel-member relationships

Consumers are protected by both federal and state provisions. The Federal Trade Commission enforces the Magnuson-Moss Consumer Product Warranty Act that sets minimum standards for warranties. The Consumer Product Safety Commission monitors product safety by issuing standards for constructions, testing, packaging and performance. The Food and Drug Administration enforces the Food, Drug and Cosmetics Act which sets standards for pure, wholesome and effective products in these categories. States have various forms of lemon laws and Better Business Bureaus to protect consumers.Channel members need to work together to bring a product to the consumer. Each participant in the distribution channel needs to work effectively to keep costs low and profits increasing for each member. These relationships should be evaluated on an annual basis.There are 4 key factors that must be considered when making pricing decisions. Cost and expenses will take away from a business' gross profit, so companies must try to reduce these as much as possible. Supply and demand deals with how much businesses are willing to offer and how much customers are willing to buy at a given price point, which is very important when determining the price. Consumer perceptions about the quality of the product or the service will also impact the effectiveness of prices. Finally, prices being charged by the competition must be taken into account, especially if price is the only differentiating factor.Management has 3 main functions that outline its role in the company. Planning involves developing steps to aid employees with carrying out their tasks. Organizing involves overseeing all employee tasks and offering help when needed, to ensure completion of everything. Controlling involves analyzing past performances and making decisions that will improve future tasks. By carrying out these functions, management can work towards higher quality from all employees.

12. Describe methods used to design marketing research studies (descriptive, exploratory, causal)

Market research studies may use qualitative and quantitative data to create solutions to a marketing problem. Qualitative research typically obtains information from large numbers of people. The information is gathered using surveys or questionnaires. Quantitative research usually involves a smaller number of people and may include using personal interviews as a method to obtain information. Exploratory research is used when the researcher does not know the problem or the means to search to the solution. There is no guidance for this type of research. Descriptive research is used when the researcher knows exactly what the problem is and how to go about finding information to solve it using secondary data. Causal research is used to find out whether or not there are any relationships between certain factors (cause and effect).There are 4 key factors that must be considered when making pricing decisions. Cost and expenses will take away from a business' gross profit, so companies must try to reduce these as much as possible. Supply and demand deals with how much businesses are willing to offer and how much customers are willing to buy at a given price point, which is very important when determining the price. Consumer perceptions about the quality of the product or the service will also impact the effectiveness of prices. Finally, prices being charged by the competition must be taken into account, especially if price is the only differentiating factor.Consumers are protected by both federal and state provisions. The Federal Trade Commission enforces the Magnuson-Moss Consumer Product Warranty Act that sets minimum standards for warranties. The Consumer Product Safety Commission monitors product safety by issuing standards for constructions, testing, packaging and performance. The Food and Drug Administration enforces the Food, Drug and Cosmetics Act which sets standards for pure, wholesome and effective products in these categories. States have various forms of lemon laws and Better Business Bureaus to protect consumers.Management has 3 main functions that outline its role in the company. Planning involves developing steps to aid employees with carrying out their tasks. Organizing involves overseeing all employee tasks and offering help when needed, to ensure completion of everything. Controlling involves analyzing past performances and making decisions that will improve future tasks. By carrying out these functions, management can work towards higher quality from all employees.

13. Discuss the nature of marketing research problems/issues

Management has 3 main functions that outline its role in the company. Planning involves developing steps to aid employees with carrying out their tasks. Organizing involves overseeing all employee tasks and offering help when needed, to ensure completion of everything. Controlling involves analyzing past performances and making decisions that will improve future tasks. By carrying out these functions, management can work towards higher quality from all employees.A marketing research problem is a way to identify objectives that should be met during the data gathering process. The market research problem will guide decisions regarding what data needs to be collected and how it will be used to identify a solution. This step of the market research also focuses the marketer on a specific issue to resolve.Consumers are protected by both federal and state provisions. The Federal Trade Commission enforces the Magnuson-Moss Consumer Product Warranty Act that sets minimum standards for warranties. The Consumer Product Safety Commission monitors product safety by issuing standards for constructions, testing, packaging and performance. The Food and Drug Administration enforces the Food, Drug and Cosmetics Act which sets standards for pure, wholesome and effective products in these categories. States have various forms of lemon laws and Better Business Bureaus to protect consumers.There are 4 key factors that must be considered when making pricing decisions. Cost and expenses will take away from a business' gross profit, so companies must try to reduce these as much as possible. Supply and demand deals with how much businesses are willing to offer and how much customers are willing to buy at a given price point, which is very important when determining the price. Consumer perceptions about the quality of the product or the service will also impact the effectiveness of prices. Finally, prices being charged by the competition must be taken into account, especially if price is the only differentiating factor.

14. Describe factors used by businesses to position corporate brands.

Factors used to position corporate brands include price, quality, features and benefits and relationship to the competition.Consumers are protected by both federal and state provisions. The Federal Trade Commission enforces the Magnuson-Moss Consumer Product Warranty Act that sets minimum standards for warranties. The Consumer Product Safety Commission monitors product safety by issuing standards for constructions, testing, packaging and performance. The Food and Drug Administration enforces the Food, Drug and Cosmetics Act which sets standards for pure, wholesome and effective products in these categories. States have various forms of lemon laws and Better Business Bureaus to protect consumers.There are 4 key factors that must be considered when making pricing decisions. Cost and expenses will take away from a business' gross profit, so companies must try to reduce these as much as possible. Supply and demand deals with how much businesses are willing to offer and how much customers are willing to buy at a given price point, which is very important when determining the price. Consumer perceptions about the quality of the product or the service will also impact the effectiveness of prices. Finally, prices being charged by the competition must be taken into account, especially if price is the only differentiating factor.Management has 3 main functions that outline its role in the company. Planning involves developing steps to aid employees with carrying out their tasks. Organizing involves overseeing all employee tasks and offering help when needed, to ensure completion of everything. Controlling involves analyzing past performances and making decisions that will improve future tasks. By carrying out these functions, management can work towards higher quality from all employees.

15. Explain how businesses can use trade-show/exposition participation to communicate with targeted audiences

Management has 3 main functions that outline its role in the company. Planning involves developing steps to aid employees with carrying out their tasks. Organizing involves overseeing all employee tasks and offering help when needed, to ensure completion of everything. Controlling involves analyzing past performances and making decisions that will improve future tasks. By carrying out these functions, management can work towards higher quality from all employees.A trade show is an exhibit of products of interest to a specific industry. By participating in a trade show, a business can target a specific target market who has self-selected their interest in the industry. When you participate in a trade show you have the ability to have direct interaction with consumers, demonstrate your product and gather contact information.Consumers are protected by both federal and state provisions. The Federal Trade Commission enforces the Magnuson-Moss Consumer Product Warranty Act that sets minimum standards for warranties. The Consumer Product Safety Commission monitors product safety by issuing standards for constructions, testing, packaging and performance. The Food and Drug Administration enforces the Food, Drug and Cosmetics Act which sets standards for pure, wholesome and effective products in these categories. States have various forms of lemon laws and Better Business Bureaus to protect consumers.There are 4 key factors that must be considered when making pricing decisions. Cost and expenses will take away from a business' gross profit, so companies must try to reduce these as much as possible. Supply and demand deals with how much businesses are willing to offer and how much customers are willing to buy at a given price point, which is very important when determining the price. Consumer perceptions about the quality of the product or the service will also impact the effectiveness of prices. Finally, prices being charged by the competition must be taken into account, especially if price is the only differentiating factor.

16. Explain key factors in building a clientele.

Management has 3 main functions that outline its role in the company. Planning involves developing steps to aid employees with carrying out their tasks. Organizing involves overseeing all employee tasks and offering help when needed, to ensure completion of everything. Controlling involves analyzing past performances and making decisions that will improve future tasks. By carrying out these functions, management can work towards higher quality from all employees.Consumers are protected by both federal and state provisions. The Federal Trade Commission enforces the Magnuson-Moss Consumer Product Warranty Act that sets minimum standards for warranties. The Consumer Product Safety Commission monitors product safety by issuing standards for constructions, testing, packaging and performance. The Food and Drug Administration enforces the Food, Drug and Cosmetics Act which sets standards for pure, wholesome and effective products in these categories. States have various forms of lemon laws and Better Business Bureaus to protect consumers.When building a clientele, there are 3 main factors that must be considered. The first factor is making the sale, which includes all activities that sales representatives perform when interacting with consumers during the selling process. The second factor is after-sales activities, which includes order processing and payment, the customer's departure from the store, follow-up after the purchase, customer service and tracking, and evaluation of employee performance. The third factor is customer relationship management, which involves seeking out customers and keeping them satisfied with the use of technology and customer loyalty techniques.There are 4 key factors that must be considered when making pricing decisions. Cost and expenses will take away from a business' gross profit, so companies must try to reduce these as much as possible. Supply and demand deals with how much businesses are willing to offer and how much customers are willing to buy at a given price point, which is very important when determining the price. Consumer perceptions about the quality of the product or the service will also impact the effectiveness of prices. Finally, prices being charged by the competition must be taken into account, especially if price is the only differentiating factor.

17. Explain customer/client/business buying behavior

There are 4 key factors that must be considered when making pricing decisions. Cost and expenses will take away from a business' gross profit, so companies must try to reduce these as much as possible. Supply and demand deals with how much businesses are willing to offer and how much customers are willing to buy at a given price point, which is very important when determining the price. Consumer perceptions about the quality of the product or the service will also impact the effectiveness of prices. Finally, prices being charged by the competition must be taken into account, especially if price is the only differentiating factor.Final consumers: buy products or services for personal use. Business consumers: buy goods and services to produce and market other goods and services for resale (e.g. manufacturers, and business that buy products or services used in daily operations) Buying behaviors based on wants and needs. Motivation is a big part of buying behavior (emotional motive, rational motive, patronage motive). Consumer decision-making process: problem recognition, information search, alternative evaluation, purchase, postpurchase evalution.Consumers are protected by both federal and state provisions. The Federal Trade Commission enforces the Magnuson-Moss Consumer Product Warranty Act that sets minimum standards for warranties. The Consumer Product Safety Commission monitors product safety by issuing standards for constructions, testing, packaging and performance. The Food and Drug Administration enforces the Food, Drug and Cosmetics Act which sets standards for pure, wholesome and effective products in these categories. States have various forms of lemon laws and Better Business Bureaus to protect consumers.Management has 3 main functions that outline its role in the company. Planning involves developing steps to aid employees with carrying out their tasks. Organizing involves overseeing all employee tasks and offering help when needed, to ensure completion of everything. Controlling involves analyzing past performances and making decisions that will improve future tasks. By carrying out these functions, management can work towards higher quality from all employees.

18. Identify types of public-relations activities

Types of public relations activities include sponsoring product, sports, cultural or charitable events, awarding scholarships, and donations. Another aspect of public relations is creating news releases, an announcement that a company sends to the news media.Consumers are protected by both federal and state provisions. The Federal Trade Commission enforces the Magnuson-Moss Consumer Product Warranty Act that sets minimum standards for warranties. The Consumer Product Safety Commission monitors product safety by issuing standards for constructions, testing, packaging and performance. The Food and Drug Administration enforces the Food, Drug and Cosmetics Act which sets standards for pure, wholesome and effective products in these categories. States have various forms of lemon laws and Better Business Bureaus to protect consumers.There are 4 key factors that must be considered when making pricing decisions. Cost and expenses will take away from a business' gross profit, so companies must try to reduce these as much as possible. Supply and demand deals with how much businesses are willing to offer and how much customers are willing to buy at a given price point, which is very important when determining the price. Consumer perceptions about the quality of the product or the service will also impact the effectiveness of prices. Finally, prices being charged by the competition must be taken into account, especially if price is the only differentiating factor.Management has 3 main functions that outline its role in the company. Planning involves developing steps to aid employees with carrying out their tasks. Organizing involves overseeing all employee tasks and offering help when needed, to ensure completion of everything. Controlling involves analyzing past performances and making decisions that will improve future tasks. By carrying out these functions, management can work towards higher quality from all employees.

19. Coordinate channel management with other marketing activities

Channel management is the process of deciding how to get goods into customer's hands. In order to effectively distribute products/services to customers, companies need to establish the main functions of marketing (marketing information management, product/service management, promotion, pricing, and selling).Consumers are protected by both federal and state provisions. The Federal Trade Commission enforces the Magnuson-Moss Consumer Product Warranty Act that sets minimum standards for warranties. The Consumer Product Safety Commission monitors product safety by issuing standards for constructions, testing, packaging and performance. The Food and Drug Administration enforces the Food, Drug and Cosmetics Act which sets standards for pure, wholesome and effective products in these categories. States have various forms of lemon laws and Better Business Bureaus to protect consumers.Management has 3 main functions that outline its role in the company. Planning involves developing steps to aid employees with carrying out their tasks. Organizing involves overseeing all employee tasks and offering help when needed, to ensure completion of everything. Controlling involves analyzing past performances and making decisions that will improve future tasks. By carrying out these functions, management can work towards higher quality from all employees.There are 4 key factors that must be considered when making pricing decisions. Cost and expenses will take away from a business' gross profit, so companies must try to reduce these as much as possible. Supply and demand deals with how much businesses are willing to offer and how much customers are willing to buy at a given price point, which is very important when determining the price. Consumer perceptions about the quality of the product or the service will also impact the effectiveness of prices. Finally, prices being charged by the competition must be taken into account, especially if price is the only differentiating factor.

20. Identify the elements of the promotional mix.

Management has 3 main functions that outline its role in the company. Planning involves developing steps to aid employees with carrying out their tasks. Organizing involves overseeing all employee tasks and offering help when needed, to ensure completion of everything. Controlling involves analyzing past performances and making decisions that will improve future tasks. By carrying out these functions, management can work towards higher quality from all employees.Consumers are protected by both federal and state provisions. The Federal Trade Commission enforces the Magnuson-Moss Consumer Product Warranty Act that sets minimum standards for warranties. The Consumer Product Safety Commission monitors product safety by issuing standards for constructions, testing, packaging and performance. The Food and Drug Administration enforces the Food, Drug and Cosmetics Act which sets standards for pure, wholesome and effective products in these categories. States have various forms of lemon laws and Better Business Bureaus to protect consumers.There are 4 key factors that must be considered when making pricing decisions. Cost and expenses will take away from a business' gross profit, so companies must try to reduce these as much as possible. Supply and demand deals with how much businesses are willing to offer and how much customers are willing to buy at a given price point, which is very important when determining the price. Consumer perceptions about the quality of the product or the service will also impact the effectiveness of prices. Finally, prices being charged by the competition must be taken into account, especially if price is the only differentiating factor.There are five main elements of the promotional mix, which can be remembered using the acronym PPADS. Personal selling is when sales representatives sell products by communicating directly with the consumer. Public relations involve managing the company's perceived image through non-paid advertising and different media channels. Advertising is any paid, non-personal activity that serves to promote the product. Direct marketing is advertising that is targeted at groups of potential consumers, using market segmentation. Sales promotion involves limited time offers that are used to promote sales. The elements of the promotion mix are personal selling, advertising, public relations, and sales promotion. Personal selling is direct contact between a salesperson and customer. Advertising is a form of nonpersonal promotion. Public relations is the development of a favorable image for a company, its products or its policies. Sales promotion includes activities that are used to create purchases and sales not related to the other types of promotion.

21. Explain business ethics in selling

There are 4 key factors that must be considered when making pricing decisions. Cost and expenses will take away from a business' gross profit, so companies must try to reduce these as much as possible. Supply and demand deals with how much businesses are willing to offer and how much customers are willing to buy at a given price point, which is very important when determining the price. Consumer perceptions about the quality of the product or the service will also impact the effectiveness of prices. Finally, prices being charged by the competition must be taken into account, especially if price is the only differentiating factor.Consumers are protected by both federal and state provisions. The Federal Trade Commission enforces the Magnuson-Moss Consumer Product Warranty Act that sets minimum standards for warranties. The Consumer Product Safety Commission monitors product safety by issuing standards for constructions, testing, packaging and performance. The Food and Drug Administration enforces the Food, Drug and Cosmetics Act which sets standards for pure, wholesome and effective products in these categories. States have various forms of lemon laws and Better Business Bureaus to protect consumers.Management has 3 main functions that outline its role in the company. Planning involves developing steps to aid employees with carrying out their tasks. Organizing involves overseeing all employee tasks and offering help when needed, to ensure completion of everything. Controlling involves analyzing past performances and making decisions that will improve future tasks. By carrying out these functions, management can work towards higher quality from all employees.Ethics in selling are related to sales representatives not engaging in high-pressure tactics in order to get a sale. The sales force also needs to use ethical boundaries to deliver correct information about deliveries, what products can safely do and promotion rules.

22. Analyze product information to identify product features and benefits

Product information provides detailed information that allows a sales representative to understand how a product will benefit a customer through a feature. A feature is a physical attribute of the product. Benefits are the advantages or satisfaction a customer receives from the product. Knowledge of product information allows a salesperson to match the appropriate product to fill a customer's needs. For example, a t-shirt may be made of brushed cotton (feature) which means it will be extra soft to the touch (benefit).Management has 3 main functions that outline its role in the company. Planning involves developing steps to aid employees with carrying out their tasks. Organizing involves overseeing all employee tasks and offering help when needed, to ensure completion of everything. Controlling involves analyzing past performances and making decisions that will improve future tasks. By carrying out these functions, management can work towards higher quality from all employees.There are 4 key factors that must be considered when making pricing decisions. Cost and expenses will take away from a business' gross profit, so companies must try to reduce these as much as possible. Supply and demand deals with how much businesses are willing to offer and how much customers are willing to buy at a given price point, which is very important when determining the price. Consumer perceptions about the quality of the product or the service will also impact the effectiveness of prices. Finally, prices being charged by the competition must be taken into account, especially if price is the only differentiating factor.Consumers are protected by both federal and state provisions. The Federal Trade Commission enforces the Magnuson-Moss Consumer Product Warranty Act that sets minimum standards for warranties. The Consumer Product Safety Commission monitors product safety by issuing standards for constructions, testing, packaging and performance. The Food and Drug Administration enforces the Food, Drug and Cosmetics Act which sets standards for pure, wholesome and effective products in these categories. States have various forms of lemon laws and Better Business Bureaus to protect consumers.

23. Explain the importance of coordinating elements in advertising

There are 4 key factors that must be considered when making pricing decisions. Cost and expenses will take away from a business' gross profit, so companies must try to reduce these as much as possible. Supply and demand deals with how much businesses are willing to offer and how much customers are willing to buy at a given price point, which is very important when determining the price. Consumer perceptions about the quality of the product or the service will also impact the effectiveness of prices. Finally, prices being charged by the competition must be taken into account, especially if price is the only differentiating factor.Management has 3 main functions that outline its role in the company. Planning involves developing steps to aid employees with carrying out their tasks. Organizing involves overseeing all employee tasks and offering help when needed, to ensure completion of everything. Controlling involves analyzing past performances and making decisions that will improve future tasks. By carrying out these functions, management can work towards higher quality from all employees.Each element of an advertisement needs to work together as a cohesive message for a product, service or business. Before placement, marketers check to ensure that the ad stands out on a page, the layout is clean, the text is easy to read and understand, the signature can be distinguished and that the message relates to the target market.Consumers are protected by both federal and state provisions. The Federal Trade Commission enforces the Magnuson-Moss Consumer Product Warranty Act that sets minimum standards for warranties. The Consumer Product Safety Commission monitors product safety by issuing standards for constructions, testing, packaging and performance. The Food and Drug Administration enforces the Food, Drug and Cosmetics Act which sets standards for pure, wholesome and effective products in these categories. States have various forms of lemon laws and Better Business Bureaus to protect consumers.

24. Describe types of rating scales (Likert scales, semantic differential scales, behavior intention scales)

There are 4 key factors that must be considered when making pricing decisions. Cost and expenses will take away from a business' gross profit, so companies must try to reduce these as much as possible. Supply and demand deals with how much businesses are willing to offer and how much customers are willing to buy at a given price point, which is very important when determining the price. Consumer perceptions about the quality of the product or the service will also impact the effectiveness of prices. Finally, prices being charged by the competition must be taken into account, especially if price is the only differentiating factor.Rating scales may be created based on the market research problem. Likert scales usually have 5 choices from strongly agree to strongly disagree. Semantic differential scales are used to measure attitudes, opinions, and values using two opposing adjectives and allowing participants to rate their feelings. Behavior intention scales are used to measure a person's perceived likelihood in participating in an activity.Consumers are protected by both federal and state provisions. The Federal Trade Commission enforces the Magnuson-Moss Consumer Product Warranty Act that sets minimum standards for warranties. The Consumer Product Safety Commission monitors product safety by issuing standards for constructions, testing, packaging and performance. The Food and Drug Administration enforces the Food, Drug and Cosmetics Act which sets standards for pure, wholesome and effective products in these categories. States have various forms of lemon laws and Better Business Bureaus to protect consumers.Management has 3 main functions that outline its role in the company. Planning involves developing steps to aid employees with carrying out their tasks. Organizing involves overseeing all employee tasks and offering help when needed, to ensure completion of everything. Controlling involves analyzing past performances and making decisions that will improve future tasks. By carrying out these functions, management can work towards higher quality from all employees.

25. Discuss the nature of sampling plans (who, how many, how chosen)

There are 4 key factors that must be considered when making pricing decisions. Cost and expenses will take away from a business' gross profit, so companies must try to reduce these as much as possible. Supply and demand deals with how much businesses are willing to offer and how much customers are willing to buy at a given price point, which is very important when determining the price. Consumer perceptions about the quality of the product or the service will also impact the effectiveness of prices. Finally, prices being charged by the competition must be taken into account, especially if price is the only differentiating factor.Consumers are protected by both federal and state provisions. The Federal Trade Commission enforces the Magnuson-Moss Consumer Product Warranty Act that sets minimum standards for warranties. The Consumer Product Safety Commission monitors product safety by issuing standards for constructions, testing, packaging and performance. The Food and Drug Administration enforces the Food, Drug and Cosmetics Act which sets standards for pure, wholesome and effective products in these categories. States have various forms of lemon laws and Better Business Bureaus to protect consumers.Management has 3 main functions that outline its role in the company. Planning involves developing steps to aid employees with carrying out their tasks. Organizing involves overseeing all employee tasks and offering help when needed, to ensure completion of everything. Controlling involves analyzing past performances and making decisions that will improve future tasks. By carrying out these functions, management can work towards higher quality from all employees.A sample is a smaller group of a group of people a business is interested in understanding. In order for a sample to reflect the larger group, researchers often use random sampling for fairness. The larger the sample evaluated, the more accurate the data will be. The size of a sample is determined by the budget and degree of accuracy requested by the company.

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All trademarks, logos and brand names are the property of their respective owners. All company, product and service names used in this website are for identification purposes only. Use of these names, trademarks and brands does not imply endorsement.

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