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Advertising Practice Test Questions
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Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers.

Advertising has three primary goals: to inform, to persuade, and to remind.

Advertising Practice Test Questions
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25 Questions

1. ______________ is a regular program sponsored by only one advertiser.
2. Which of the following is the first stage of the marketing communications planning process and analysis of four main environmental context in order to shape the detail of the plan?
3. _____________ is commercially significant news regarding a product/service, which appears in the commercial media at no cost to the business. It is not considered to be advertising.
4. A personal ad is an item or notice conventionally in the ________, similar to a classified ad but personal in life.
5. A system of broadcasting television whereby programs are first tuned in by a community antenna and then distributed to individual homes is______________.
6. _________ is the ability to reach prospective customers on a personal and intimate level
7. ________ is an association of the largest advertising agencies throughout the United States, controls agency practices by denying membership to any agency judged unethical.
8. Which of the following are agency personnel who undertake investigate to support a campaign?
9. Which of the following is not one of the reimbursements of e-commerce to sellers?
10. An advertisement appearing on two facing junior pages that occupies only part of each page is ___________.
11. Which is a consumer magazine not classified to a specific audience?
12. The_________ team develops the message strategy from the copy platform.
13. Advertisements provide consumers with essential information about products and services, including _______.
14. ________brings the product to the attention of potential customers.
15. ________ agencies specialize in endorsement of brands in the various social media platforms like blogs, social network sites, Q&A sites, discussion forums, micro blogs etc.
16. _______ advertising directs to the wholesale or retail merchants or sales agencies through whom the product is sold.
17. Typical ad agency clients contain businesses and ________, non-profit organization and government agency.
18. An advantage of television ads overprint and radio ads is the ability of television to____________.
19. Define what is destined by the cognitive stage of consumer advertising?
20. __________addresses to manufactures who buy machinery equipments and components needed to produce the goods they sell.
21. Compensation to a salesperson, agency, etc., as a percent of their sales, is known as_________.
22. A specific position in a publication for which an advertiser is granted a permanent franchise is __________.
23. Total coverage by television and radio of a given geographic area is _________.
24. Sales of copies of a publication in quantity to one purchaser to be given free by him is known as_________________.
25. Infomercials often look like other types of television shows, including _______________.

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