Business Fundamentals
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Business Fundamentals
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25 Questions

1. Broad set of organizational plans for implementing the decisions made for achieving organizational goals

2. Overall plan for marketing a product: includes the identification of target market segments - a positioning strategy - and a marketing mix

3. A sustained increase in the general level of prices

4. Accounting procedure for systematically spreading the cost of a tangible asset over its estimated useful life

5. Advertising sent directly to potential customers - usually through the mail

6. Once the desired price has been established - the firm focuses its energies on keeping costs at a level that will allow a healthy profit

7. Method of combining geographical data with demographic data to develop profiles of neighborhood segments

8. Customer value added by making a product available at a convenient time

9. Changing jobs or tasks from time to time

10. A detailed series of related steps or tasks written to implement a policy is called a ____.

11. Strategies developed and implemented by managers in marketing - operations - human resources - finance - and other departments

12. Done in conjunction with budgeting. Develops departmental maintenance and improvement goals for the coming year.

13. The movement of an economy from one condition to another and back again

14. Statement or document that defines the direction and scope of the promotional activities that a company will use to meet its marketing objectives

15. Customer value created when someone takes ownership of a product

16. A Theory Y manager is most likely to ____.

17. Lots of leeway to workers to meet goals

18. Form of a corporation spanning national boundaries

19. Set of organizational activities directed at attracting - developing - and maintaining an effective workforce

20. Introductory stage - growth stage - maturity stage - decline stage

21. Physical products purchased by companies to produce other products

22. Measure of profitability calculated by divided net income after taxes by the average number of shares of common stock outstanding

23. Systems for moving goods and services from producers to customers; also known as marketing channels

24. Amounts that are currently due to a company

25. Strategies a company can adopt in order to grow: concentration - backward and forward integration - and related and unrelated diversification