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Consumer Behavior 101 Practice Test: Consumer Attitude Formation and Change
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Consumer attitudes are a combination of beliefs, emotions, and behavioral intentions about a product or service. They are a key driver of purchasing behavior.  Many factors influence consumer attitudes, including: Personal values and beliefs Social influences Direct experience Marketing and advertising Age Physical, mental, and emotional growth Needs, values, expectations, resources Cultural, traditional, and social conventions Habits Peer groups  Consumers learn attitudes from a variety of sources, including: Word of mouth.  Marketers try to understand and influence their target... Show more
Consumer Behavior 101 Practice Test: Consumer Attitude Formation and Change
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25 Questions

1. Attitude-toward-object, attitude-toward-behavior, and theory-of-reasoned-action models are examples of ________.
2. The purchase and consumption of a product are necessary for the formation of attitudes.
3. Consumers generally have favorable attitudes toward those brands that they believe have an adequate level of attributes that they evaluate as positive, and they have unfavorable attitudes toward those brands they feel do not have an adequate level of desired attributes or have too many negative or undesired attributes.
4. When Advil makes a dramatic assertion that it has product superiority over Tylenol by claiming it lasts longer and is gentler, what attitude change strategy is it using?
5. Marketers can help consumers relieve their dissonance by including messages in their advertising specifically aimed at reinforcing consumers' decisions by complimenting their wisdom, offering stronger guarantees or warranties, increasing the number and effectiveness of its services, or providing detailed brochures on how to use its products correctly.
6. If an undergraduate student was considering getting a tattoo and stopped to ask herself what her parents would think of such behavior, such a reflection would constitute her ________.
7. In marketing and consumer research, the conative component of the tricomponent attitude model is frequently treated as an expression of the consumer's ________.
8. Direct-marketing efforts have an excellent chance of favorably influencing target consumers' attitudes because the products and services offered and the promotional messages conveyed are very carefully designed to address the individual segments' needs and concerns.
9. The knowledge function of the functional approach to attitude change relies on the fact that most people want to protect their self-images from inner feelings of doubt.
10. If a consumer segment generally holds a positive attitude toward owning the latest designer jeans, then that segment's attitude toward new brands of designer jeans are likely to reflect that orientation. This is an example of the ________ of attitude.
11. The ________ is designed to account for cases in which the action or outcome is desired but not certain, and reflects the consumer's attempts to consume, whether or not they are successful.
12. Attitudes toward companies can be altered by communicating the civic and public acts that the companies sponsor and letting the public know about the good they are trying to do, but attitudes toward the company's products can only be altered through the products themselves.
13. ________ include the knowledge and perceptions that are acquired by a combination of direct experience with the attitude object and related information from varied sources.
14. The shift from no attitude to an attitude is a result of ________.
15. An example of the ________ function of motivation is for Crest to point out how its new toothbrush is superior to all other toothbrushes in controlling gum disease by removing more plaque.
16. Individuals who try a brand without any inducements or individuals who buy a brand repeatedly are more likely to consider that they buy the brand because they like it, rather than because it was free or on sale.
17. An extension of the theory-of-reasoned-action model is the ________, which includes an ads the construct of perceived behavioral control, which is a consumer's perception of whether the behavior is or is not within his or her control.
18. One of the criteria used by consumers to confirm their initial attributions about objects is ________, which means that the reaction (the prior inference) is perceived in the same way by other consumers.
19. ________ involve both the beliefs that the consumer attributes to relevant others, such as friends and parents, and the consumer's motivation to comply with the beliefs held by those relevant others.
20. According to the ________, to understand consumers' intentions we also need to measure the subjective norms that influence an individual's intention to act.
21. Attitudes are an expression or reflection of the consumer's general values, lifestyle, and outlook.
22. Bob used PowerPoint to give a presentation to his Consumer Behavior class. The professor was particularly impressed with the clarity of Bob's viewgraphs. Bob attributes his success with the presentation to his skill at using PowerPoint. This is an example of external attribution.
23. Attitudes might propel consumers toward a particular behavior or repel them away from a particular behavior, therefore attitudes have a ________ quality.
24. Emotional appeals most effectively influence attitude formation in consumers who have product experience.
25. The ________ model is designed to capture the individual's attitude toward acting with respect to an object rather than the attitude toward the object itself.

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