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Consumer Behavior 101 Practice Test: Cross-Cultural Consumer Behavior
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Cross-cultural consumer behavior is the study of how culture influences what consumers choose to purchase, evaluate, and seek. It also examines how cultural values like individualism, indulgence, and uncertainty avoidance impact consumers' buying behavior.  Cross-cultural consumer behavior research is important for global brands that want to succeed in new markets. However, there are some challenges involved, such as: Cultural misinterpretation, Navigating sensitivities and taboos, Language barriers, Access to participants, and Time and cost.  Some challenges of navigating cross-cultural... Show more
Consumer Behavior 101 Practice Test: Cross-Cultural Consumer Behavior
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25 Questions

1. ________ is defined as the effort to determine to what extent the consumers of two or more nations are similar or different.
2. A company that includes a blend of standardized and local elements in order to secure the benefits of their different marketing strategies is called a ________.
3. Differences between consumers of different societies are known as ________.
4. Global companies are held to a higher level of ________ than local brands, and are expected to respond to social problems associated with what they sell.
5. Global pragmatists use a company's global success as an indication of product quality and innovativeness, and are also concerned that the firm acts in a socially responsible manner.
6. By exposing consumers to unfamiliar and foreign products, international marketing provides a form of ________.
7. Product standardization appears to be most successful for high-involvement products that approach either end of the high-tech/high-touch continuum.
8. Which of the following global consumer market segments is the youngest group?
9. A localized marketing strategy works best when ________.
10. Two nations may use or consume the same product in very different ways or for different purposes. This is an example of which of the following basic research issues in cross-cultural analysis?
11. ________ is made up of 27 member countries in Europe who allow the free movement of goods and services.
12. Learning about foreign cultures is called ________.
13. According to recent projections, the middle class will increase in size by 1.8 billion people, of which about one third will be in ________.
14. The Internet is a culturally neutral medium.
15. Using different colors to package products that are being sold in foreign countries is a way to overcome failure due to ________ problems.
16. According to research presented in the text, ________ evaluate global brands in the same way they evaluate local brands.
17. There are four possible global marketing strategies, one of which is a local strategy, which is offering ________.
18. A glocal company is one that ________.
19. The income, social class, age, and sex of target customers may differ dramatically between two different countries. This is an example of which of the following basic research issues in cross-cultural analysis?
20. Teenagers appear to have quite similar interests, desires, and consumption behavior no matter where they live.
21. When Snapple failed to reduce the level of sweetness before offering it to the Japanese market, sales came in significantly below anticipated levels. This is an example of failure due to which of the following three P's?
22. A ________ advertising strategy involves customizing either the product or the communications program.
23. Strivers are dedicated to technology, knowledge, and learning, and are the highest consumers of media.
24. Consumers in different countries of the world have roughly the same amount of exposure to advertisements.
25. There are four major segments in each country with respect to how its citizens view global brands. These include: global citizens, global dreamers, antiglobals, and global agnostics.

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