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Consumer Behavior 101 Practice Test: Marketing Ethics and Social Responsibility
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Marketing ethics is the study of ethical considerations in marketing and advertising, while social responsibility is the idea that businesses have obligations to the public and stakeholders. Ethical marketing is a holistic approach that promotes society and the environment while generating profits. It involves balancing honesty, fairness, and social responsibility. Ethical marketing practices can help businesses: Build trust, Improve brand reputation, and Contribute positively to society and the environment.  Social responsibility is concerned with how marketing practices impact society. It... Show more
Consumer Behavior 101 Practice Test: Marketing Ethics and Social Responsibility
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25 Questions

1. When Company Y buys radio time on all the local radio stations and plays the same advertisement on all of them, Company Y is engaging in ________.
2. As a result of the increasing criticism directed at product placements as a form of masked advertising, companies are forecast to steadily decrease expenditures on branded entertainment.
3. ________ is the self-regulatory group that monitors complaints from companies and consumers regarding truth in advertising and often determines what ads can and cannot state.
4. A cause-related message elicits more favorable consumer attitudes than a similar ad without a cause-related message.
5. The majority of advertisements for ________ appear during nonchildren's programs.
6. By itself, one tasteless ad has little impact on our values. However, cumulatively, such ads may persuade consumers to act unwisely or develop undesirable attitudes.
7. Socially responsible activities improve a company's image among consumers, stockholders, the financial community, and other relevant publics.
8. When the government of a country attempts to attract businesses by buying several pages in a well-respected news magazine and fills them with what appears to be a news article on the strength of the country's economy, the stability of its government, and the business-friendly nature of its legislation, this is an example of ________.
9. Marketers increasingly use techniques that blur the distinction between figure and ground, which makes it easier for consumers to clearly distinguish advertising from entertainment content.
10. There is a consensus that even if children understand the purpose of promotional messages, marketers must take special care in advertising to them because of the amount of time kids spend viewing TV and online.
11. Cause-related advertising is less effective among more involved consumers.
12. The marketing concept involves ________.
13. The marketing concept as we know it is always consistent with society's well-being and best interests.
14. According to the ________ model of communication, large audiences are reached with the same electronic or print messages.
15. With regard to offensive advertising, ________ produced the most consumer complaints.
16. When The Ab Crusher, a new piece of work-out equipment, is advertised in a 30-minute TV slot that is produced to look like a documentary on health and fitness, this is an example of ________.
17. While many consumers report that they like ecologically friendly products, only about a third actually buy such products, and most consumers don't know which lifestyle changes are the best means to reduce global warming.
18. The short-term orientation embraced by most business executives stems from ________.
19. With regard to assortment structure, ________ is/are an issue wherever multiple units of options are involved, such as holiday dinners, toys in play areas, and collectibles and collecting.
20. 30-minute commercials that appear to the average viewer as documentaries and therefore command more attentive viewing than obvious commercials would receive are known as ________.
21. The societal marketing concept proposes that all companies would be better off in a stronger, healthier society, and that companies that incorporate ethical behavior and social responsibility in all of their business dealings attract and maintain loyal consumer support over the long term.
22. Advertising to children is subject to self-regulation according to guidelines developed by ________.
23. Some firms engage in ________, where they contribute a portion of the revenues they receive from selling certain products as helping people inflicted with incurable diseases or hurt by inclement weather.
24. Because marketers continuously sponsor ads portraying values or behaviors that some (or many) consumers find distasteful or wrong, we can conclude that public scrutiny has little impact on marketers.
25. In ABC's Extreme Makeover: Home Edition, Sears' Kenmore appliances and Craftsman tools are the stars"of the show. This is an example of ________."

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