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DECA Business Services Marketing Exam
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DECA Business Services Marketing Exam
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25 Questions

1. Which of the following is a reason that marketers gather information:
2. A carpet-cleaning company's marketing strategy is important because it shows how its
3. A service business effectively uses integrated communications by coordinating all of the elements that make up the __________ mix.
4. Which of the following statements is true regarding the use of group creative-thinking techniques to facilitate the idea-generation process in the business-services industry:
5. A customer telephoned to complain that the window repairperson had not arrived and wants to find out when the repairperson will arrive. You say that you will check and call back. How do you show a customer-service mindset?
6. Which of the following expenses is considered a fixed cost:
7. Assuming that all people of a certain nationality will work long hours for low pay is an example of
8. One characteristic of services marketing is that the service generally is produced and __________ at the same time.
9. Which of the following best describes the set of procedures that a service business uses to handle customers' complaints and problems in a consistent and fair way:
10. What internal marketing factor should a local dry cleaner consider when deciding how to promote a new delivery service that will be available only to customers in the downtown area?
11. A way in which honesty and integrity benefit both service businesses and individuals is in
12. Service businesses collect marketing information from other sources in order to find out what is happening in the
13. A time-management technique that helps to ensure that the most important tasks get done is to prepare a(n)
14. One way a carpet-cleaning business can reduce the risk of accidents in the workplace is by providing its employees with
15. What are two factors that service businesses must take into account when developing and selecting a channel of distribution?
16. Listening carefully should enable the employees of a pet-grooming business to
17. When a lawn-care business reduces the use of the toxic chemicals it uses to maintain green spaces, the lawn-care company is exhibiting a(n) _________ attitude.
18. Why is it important for service businesses to include logical evidence in a persuasive letter?
19. Which of the following is a follow-up activity in production:
20. Which of the following is a trend in new-service development that often helps a business set itself apart from the competition:
21. If people can count on you to do what you say, you possess the trait of
22. A group of an engineering firm's employees get together to share ideas in order to solve problems. This is an example of
23. When placing an ad on local television, what should the owner of a small dry-cleaning business know?
24. What strategy can make or break a beauty salon's product mix?
25. Why would a pest-control business use the same promotional mix that other pest-control businesses in town were using?

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