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Google Ads Display Certification Exam Practice Test
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Google Ads Display Certification Exam Practice Test
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25 Questions

1. Organize the following steps in the logical order to describe how Tim’s interaction with Google Search Ads would occur from start to finish.
2. Google Ads offers a variety of campaign types which determine where your ad will appear and the format in which it will be displayed. What are the available campaign types?
3. Amanda is the marketing manager for a plant nursery. She has a large number of campaigns and needs help keeping her bids relevant every day.How can automated bidding help her?
4. Lucy is creating a new Display campaign with the goal of building awareness. Which two targeting options might be suitable for her to use?
5. Three core principles, focused on helping businesses reach their online potential, are the foundation for Google Ads. The first of these is relevance. Google Ads connects businesses with the right people at the right time.Upon which other principles was Google Ads built?
6. Arrange The Items Below In Order Of Hierarchy, Beginning With The Top Level.
7. Which Of The Following Factors Wouldn’t Change An Account’s Optimization Score?
8. Cassandra wants to customize her Google Display Ads based on how potential customers previously engaged with her website.Which option best suits her needs?
9. Howard’s in the process of creating a Google Display campaign and decides to use Custom Intent audiences as a targeting option. He’d like to influence customer consideration, but his niche audience isn’t covered by an In-market audience segment.
10. As a marketing director at a large company, Cara’s considering launching a Google Display Ads campaign, as it will let her reach global internet users across as many websites and apps as possible.What’s another benefit a Google Display Ads campaign will provide Cara?
11. What are two ways Google Ads can fuel your business goals?
12. Steve wants to use Google Display Ads to reach new customers who are looking to purchase products similar to his.Which audience type should Steve try to reach to meet his marketing goal?
13. A company that produces sporting equipment for senior citizens would like to use Google Display ads to reach new customers. Their product line gears toward people, with or without an identified interest in sports, over the age of 65.Which option can best help them reach these users?
14. Mary is tasked with designing an advertising campaign for her company’s an online pet food store and app, and is exploring different campaign options.Which campaign types are available to her in Google Ads?
15. Karen owns a large online business selling antiques. She wants to create a Smart Display campaign.What are two of the three inputs she must supply in order to create a Smart Display campaign?
16. Angela’s ready to get started with her first Smart Display campaign, but her account isn’t yet eligible due to not having enough conversions in the last 30 days.What’s the minimum number of conversions needed (in the last 30 days) to be eligible to set up a Smart Display campaign?
17. Paul’s interested in generating conversions with Google Display Ads, but he’s not confident in setting bids himself. He’s relying on Smart Display campaigns to help.Which two bidding strategies used in Smart Display campaigns can Paul choose from to automatically set his bids?
18. Bill wants to reach valuable, relevant audiences and engage with them quickly and often with his ads. How will creating a Display Ads campaign allow him to reach his goal?
19. What Two Types Of Remarketing Can Be Used On Google Display Ads?
20. Ken sees a high level of success from his Display campaigns, and wants to take performance to the next level with the help of Dynamic remarketing.How can Dynamic remarketing benefit him?
21. What does a Responsive Display Ad use in its machine-learning model to determine the optimal combination of assets for your ad slot?
22. Which Are The Three Required Parts Of A Text Ad?
23. How does Google Display Ads drive marketing results every day for thousands of advertisers around the world?
24. Mike Is Interested In Using Automation To More Effectively Manage His Google Display Campaigns. What’s One Automation Model That Smart Display Campaigns Provide?
25. Ben sells housewares through his website and app.What are two ways that Google Ads can fuel his business goals and help him achieve his objectives?

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